Specialist, Paid Social Media

3 Months ago • 2 Years + • Social Media • $74,300 PA - $99,600 PA

Job Summary

Job Description

The Customer Acquisition team at Disney is looking for a Paid Social Media Specialist to help drive new subscriber growth and retention. The ideal candidate will have a passion for the digital media landscape and understand the intricacies of the marketing funnel. This role will be responsible for developing and implementing paid social strategies, optimizing budgets across platforms, and tracking performance against key KPIs. The successful candidate will have at least 2 years of paid social advertising experience, knowledge of social platforms, and experience with 3rd party campaign management platforms. This role will be based in New York, NY.
Must have:
  • 2+ years paid social advertising experience
  • Bachelor's Degree or equivalent work experience
  • Knowledge of social platforms
  • Experience with 3rd party campaign management platforms (i.e. Smartly)
  • Must have experience with direct response campaigns
  • Ability to partner with analytics team
  • Ability to strategically assess new opportunities
  • Flexibility & ability to work in a fast paced and dynamic environment
  • Strong communicator with a can-do, positive attitude
Good to have:
  • Global and international media planning/buying experience
  • Sense of humor and desire to have fun!

Job Details

Job Summary:

Paid Social Media Specialist

At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

The Customer Acquisition team is tasked with driving new subscriber growth and retention. The team is responsible for the planning, execution and optimization of user acquisition, retention and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

Responsibilities:

  • Assist in developing and implementing paid social strategies to drive subscriber acquisition, conversion & efficiency

  • Execute paid social strategy and make optimizations within social channels (i.e. Facebook, Instagram, TikTok, Snapchat, etc.)

  • Assist in strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)

  • Optimize budget across platforms and tactics to deliver positive return on marketing spend

  • Track, monitor, and optimize performance against key KPIs

  • Research, develop, and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)

  • Support ongoing creative and landing page experimentation and testing

  • Recommend new paid social and potential influencer strategies

  • Implement QA process

  • Refining strategic planning skills with the ability to identify, prioritize, and articulate high impact paid social campaigns and initiatives

  • Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Qualifications:

  • At least 2 years of paid social advertising experience

  • Bachelor’s Degree or equivalent work experience

  • Knowledge of social platforms

  • Experience with 3rd party campaign management platforms (i.e. Smartly)

  • Must have experience with direct response campaigns

  • Ability to partner with analytics team to use real-time data, testing, and campaigns learnings to effectively optimize and manage campaigns

  • Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance

  • Flexibility & ability to work in a fast paced and dynamic environment

  • A strong communicator with a can-do, positive attitude and a strong desire to get things done

  • Global and international media planning/buying experience a plus

  • Sense of humor and desire to have fun!


The hiring range for this position in New York City, NY is $74,300 - $99,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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