The Senior Product Marketing Manager of NGS Platforms is responsible for creating strategies and building and executing the tactics required to drive the adoption and utilization of our platforms. You will lead and drive content development and campaigns supporting our on-market portfolio and support global go-to-market strategies and planning for new product launches. The successful candidate will be a highly collaborative individual with global mindsets, who can creatively lead cross-functional programs while building best-in-class marketing capabilities in established and emerging market segments. Close collaboration across Marketing, Product Management, and Commercial and a good understanding of the genomics market will be essential for the success of this individual.
Responsibilities
Drive positioning & messaging to differentiate product vs alternative solutions and incumbent technologies by partnering with Segment and Regional marketing and Product Management for campaign development activities
Responsible for leading development of materials for marketing campaigns for on-market products
Collaborate on cross-functional efforts to develop and execute marketing plans to drive increased adoption of key NGS methods
Oversees global coordination and alignment of content with initiative objectives
Support go-to-market strategies, in collaboration with product management and marketing
Monitors marketing performance and optimizes efforts based on data, insights, and market knowledge
Shares customer insights and market trends to internal stakeholders
Develops campaign training requirements for sales enablement
Responsible for creation of marketing collateral and sales tools, including, but not limited to, application notes, technical notes, and data sheets
Preferred Experience/Education
Bachelor’s degree required, MBA, MS or PhD a plus
Must have 5+ years of industry experience in Product Marketing or Product Management
Demonstrated experience in technical marketing and close collaboration with Commercial teams is highly desired
“Digital-first” marketing experience strongly preferred
Technical knowledge of genomics, next-generation sequencing and molecular biology products is highly desired
Demonstrated experience of delivering effective and strategic marketing plans for products on market
Ability to own both long-term strategy and executional detail
Must have strong analytical skills – ability to tie detailed analysis to larger strategy and make data driven decisions is critical
Ability to solve problems informed by robust analysis and multiple data points
Ability to influence people and diverse stakeholder groups within a global, matrixed organization
Excellent interpersonal, verbal, and written communication skills
Sound business judgment and discretion for managing projects; ability to develop and execute against dynamic timelines
Organizational capabilities to drive work proactively
The potential of genomics to change the world is unparalleled. At Illumina, we are leading the way. Our technology empowers researchers and clinicians globally to improve cancer treatments, change the course of diseases, protect the environment, and fight food insecurity. We are made up of dedicated professionals, all-in on creating a better world – and we need every skill set on our path to making genomics useful for all.
Get notified when new jobs are added by Illuminia