UA Marketing Game/App

undefined ago • 1-2 Years • Marketing • $180,000,000 PA - $360,000,000 PA

Job Summary

Job Description

This UA Marketing Game/App role involves planning and executing global advertising campaigns for mobile apps/games on iOS, primarily using Google Ads and Facebook Ads. Key responsibilities include monitoring and optimizing ad performance, with a strong focus on Apple Search Ads and ASO. The position also requires generating creative content for campaigns and conducting market research to identify trends and insights for effective marketing strategies.
Must have:
  • Plan and execute advertising campaigns (Google Ads, Facebook Ads) for mobile apps/games on iOS globally.
  • Monitor, analyze metrics, and optimize ad performance.
  • Experience with Apple Search Ads for mobile app/game projects.
  • Implement ASO (text, image, video optimization) on Play Store for mobile apps/games.
  • Generate ideas and produce content (images, videos) for ad campaigns.
  • Research market, competitors, and users for trends and insights.
Good to have:
  • Experience working with networks such as Unity, Applovin, Mintegral, Ironsource.
  • Fair English communication skills.
Perks:
  • Fixed salary + unlimited performance bonus (min 1%/month profit).
  • Total income 14-15 months/year (KPIs, business performance, product revenue bonuses).
  • Performance review twice a year.
  • Work Mon-Fri, off Sat-Sun.
  • 12 annual leave days, convertible to salary.
  • Monthly attendance bonus (500,000 - 1,000,000 VND).
  • Gym/yoga membership support.
  • Priority for female employees (menstrual leave, early leave for mothers with children under 12 months).
  • Company fund support for birthdays, marriage, childbirth.
  • Social insurance according to state regulations.
  • Sponsored costs for workshops, advanced professional courses, networking.
  • Clear career and competency orientation.
  • Work in a product environment with local and international experts.
  • Access international products with millions of users.
  • Directly participate in important product decisions.
  • Participate in training programs, workshops on tech skills, soft skills, work methods.
  • Global, multicultural work environment, respecting personal development, fairness, encouraging creativity.
  • Modern equipment.
  • Flexible and connected work culture, no dress code.
  • Many attractive internal communication events: weekly light parties, teambuilding/travel twice a year.
  • Diverse sports activities: Badminton, Football, Running.

Job Details

JOB DETAILS

JOB DESCRIPTION:

  • Plan and implement advertising campaigns (Google Ads, Facebook Ads, etc.) for Mobile App/Game products on the iOS platform in the Global market.
  • Monitor, statistically analyze metrics, and evaluate the situation to identify problems and optimize advertising effectiveness.
  • Required to know how to use and have experience in implementing Apple Search Ads in Mobile app/Game projects.
  • Implement ASO – optimize content (text, image, video, etc.) on the Play Store for Mobile App/Game products.
  • Generate ideas and participate in producing content, images, and videos for advertising campaigns and App/Game product introductions.
  • Regularly research the market, competitors, and users to grasp trends, find effective advertising insights and ideas, and apply them to the product's marketing strategy.

CANDIDATE REQUIREMENTS:

  • Graduated from College/University with a major in information technology, marketing, communication, or related fields.
  • At least 6 months of experience in Mobile Game/App Marketing.
  • Has implemented advertising campaigns with a real budget of 5,000 – 10,000 USD/day.
  • Experienced in running ads on Google, Facebook platforms; capable of market exploitation, policy updates, and ad optimization.
  • Thorough understanding of ASO knowledge and skills, proficient in using ASO support tools.
  • Proficient in using one of the tools such as App Annie, App Tweak, Thetool…
  • In addition, experience working with other networks such as Unity, Applovin, Mintegral, Ironsource,… is a big plus.
  • Good logical thinking; good data synthesis, analysis, and evaluation skills; good problem-solving ability.
  • Ability to manage work; good teamwork and ability to maintain and develop relationships with various stakeholders.
  • Fair English communication is a plus.

YOUR BENEFITS:

Compensation and Benefits:

  • Fixed salary + Unlimited performance bonus based on profit, minimum 1%/month.
  • Total income from 14 – 15 months' salary/year: KPIs bonus, business performance bonus, product revenue bonus…
  • Performance evaluation periodically twice a year.
  • Work from Monday to Friday, off Saturday and Sunday.
  • 12 annual leave days, convertible to salary.
  • Monthly attendance bonus from 500,000 to 1,000,000 VND.
  • Support for gym/yoga membership fees.
  • Priority for female employees: menstrual leave, early leave 1 hour/day when raising children under 12 months old.
  • Support from the company fund for birthday events, marriage, childbirth…
  • Social insurance regime according to State regulations.
  • Sponsor costs for participating in seminars, advanced professional skill courses, expanding industry networking.

Career Development:

  • Clear competency and career orientation.
  • Work in a Product environment with local and international experts.
  • Access international products with millions of users.
  • Directly participate in important decisions in the product manufacturing process.
  • Participate in training programs, workshops on technology skills and soft skills, working methods.

Working Environment:

  • Global working environment, multicultural, respecting individual development, fair, and always encouraging creativity.
  • Modern equipment.
  • Flexible and connected work culture, no dress code.
  • Many attractive internal communication events: weekly light parties, teambuilding/travel twice a year.
  • Diverse sports activities: Badminton, Football, Running.

Similar Jobs

Fox Factory - Machine Operator-Weekend

Fox Factory

Coldwater, Michigan, United States (On-Site)
1 Month ago
Internet Brands - Legal Direct - Engineering Manager

Internet Brands

El Segundo, California, United States (On-Site)
2 Months ago
Thales - Bid Manager I

Thales

São Bernardo Do Campo, State Of São Paulo, Brazil (Hybrid)
2 Months ago
Razer - Software QA - Game Tester

Razer

Chengdu, Sichuan, China (On-Site)
1 Month ago
Nordson Corporation - Project Manager

Nordson Corporation

Rubiera, Emilia-Romagna, Italy (On-Site)
2 Months ago
Sprinkler - Senior Manager - Field Marketing

Sprinkler

Sydney, New South Wales, Australia (On-Site)
2 Months ago
WebFX - Technical Marketing Analyst

WebFX

Philippines (Remote)
3 Months ago
CrazyLabs - Global Marketing and Brand Manager

CrazyLabs

Tel Aviv-Yafo, Tel Aviv District, Israel (Remote)
1 Month ago
Whatnot - Marketing Manager

Whatnot

Los Angeles, California, United States (On-Site)
2 Months ago
Rippling - International Performance Marketing Analyst

Rippling

San Francisco, California, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Scopely - QA Analyst - Unannounced Project

Scopely

Barcelona, Catalonia, Spain (Hybrid)
4 Months ago
bytedance - Security Operations Manager - Jakarta

bytedance

Jakarta, Jakarta, Indonesia (On-Site)
3 Months ago
Enphase Energy - Staff Systems Engineer

Enphase Energy

Bengaluru, Karnataka, India (On-Site)
6 Months ago
Barracuda - Senior Software Engineer

Barracuda

Bengaluru, Karnataka, India (Hybrid)
6 Months ago
Thales - Radar System Engineer

Thales

Hengelo, Overijssel, Netherlands (Hybrid)
2 Months ago
Activate Games - Game Facilitator (Store Associate)

Activate Games

Cambridge, Ontario, Canada (On-Site)
1 Month ago
Marsh McLennan - Senior Retirement Actuarial Consultant

Marsh McLennan

Toronto, Ontario, Canada (Hybrid)
2 Months ago
Reddit - Creative Strategist

Reddit

Sydney, New South Wales, Australia (On-Site)
2 Months ago
Marsh McLennan - Manager - Digital Marketing

Marsh McLennan

Mumbai, Maharashtra, India (Hybrid)
1 Month ago
Ourpalm - Commercialization Operation

Ourpalm

Beijing, Beijing, China (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Hanoi, Vietnam

bytedance - Customer Success Manager, Vietnam, Lark APAC

bytedance

Ho Chi Minh City, Ho Chi Minh City, Vietnam (On-Site)
5 Months ago
Falcon games - Marketing Intern

Falcon games

Hanoi, Hanoi, Vietnam (On-Site)
2 Months ago
Ubisoft - Junior Financial Planning Analyst

Ubisoft

Da Nang, Vietnam (Hybrid)
2 Months ago
Marvell - Hardware Validation, Staff Engineer

Marvell

Ho Chi Minh City, Ho Chi Minh City, Vietnam (On-Site)
1 Month ago
Kgroup - QC Engineer

Kgroup

Thành Phố Hồ Chí Minh, Vietnam (On-Site)
1 Year ago
Amanotes - Portfolio Manager

Amanotes

Ho Chi Minh City, Ho Chi Minh City, Vietnam (On-Site)
3 Months ago
Amanotes - Level Designer (New Games - Hybrid Casual Games)

Amanotes

Ho Chi Minh City, Ho Chi Minh City, Vietnam (On-Site)
3 Months ago
Garena - Senior Creative Producer

Garena

Hanoi, Hanoi, Vietnam (On-Site)
3 Months ago
Google - Supplier Development Engineer, Packaging

Google

Hanoi, Hanoi, Vietnam (On-Site)
3 Months ago
endava - Developer (.NET)

endava

Ho Chi Minh City, Vietnam (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Coda - Marketing Manager, B2B

Coda

Jakarta, Indonesia (Hybrid)
2 Months ago
Sword Health - Head of Marketing

Sword Health

United States (Remote)
3 Months ago
Tencent - Senior Procurement Manager, Game Marketing

Tencent

California, United States (On-Site)
4 Months ago
Buckman - Marketing and Technology Manager, Paper

Buckman

India (On-Site)
8 Months ago
Netflix - Marketing Manager - CEE

Netflix

Warsaw, Masovian Voivodeship, Poland (On-Site)
3 Months ago
Oh BiBi - Chief Marketing Officer (CMO)

Oh BiBi

Paris, Île-de-France, France (Hybrid)
2 Months ago
Ansys - Marketing Development Representative

Ansys

Sheffield, England, United Kingdom (On-Site)
1 Month ago
Universal Music Group - Manager, Marketing

Universal Music Group

New York, United States (On-Site)
1 Month ago
bytedance - Procurement Manager - Marketing, AMS

bytedance

New York, New York, United States (On-Site)
3 Months ago
Nahc.io - Senior Marketing Manager (Kid's Toy)

Nahc.io

Taipei City, Taiwan (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded