The job involves planning and implementing advertising campaigns (Google Ads, Facebook Ads, etc.) for mobile app/game products on the iOS platform in the global market. This includes monitoring, statistics, analysis of indicators, and evaluating the situation to identify problems and optimize advertising efficiency. The role requires experience with Apple Search Ads, ASO (App Store Optimization) on the Play Store, creating content, images, and videos for advertising campaigns, and staying updated with market trends, competitors, and users to develop effective marketing strategies.