Brand Partnership Manager (KAM - Sales) - Senior Manager
Job Summary
Job Description
Paytm is seeking a motivated Brand Partnership Manager for its B2B team to drive brand visibility and customer acquisition through co-branded campaigns. The role involves identifying and onboarding FMCG brands, designing and executing partnership campaigns, managing the entire partnership lifecycle, and collaborating with internal teams. Responsibilities include performance analysis, optimization for ROI, and maintaining strong relationships with brand stakeholders for long-term growth. The ideal candidate will have experience in brand partnerships or strategic alliances, a strong understanding of co-branded campaigns and offline-to-online marketing, excellent communication and negotiation skills, strategic thinking ability, and an entrepreneurial mindset.
Must have:
- 5-6 years of experience in brand partnerships
- Experience in FMCG, FinTech, or consumer marketing
- Strong understanding of co-branded campaigns
- Knowledge of offline-to-online marketing
- Excellent communication skills
- Strong negotiation skills
- Effective stakeholder management
- Strategic thinking ability
- Execution management skills
- Self-starter with ownership
- Entrepreneurial mindset
4 skills required
Job Details
About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Role:
We seek a highly motivated and result-driven Brand Partnership Manager to join our B2B team. This role is focused on creating strategic partnerships with Brands to drive brand visibility and new customer acquisition through innovative co-branded campaigns.
Key Responsibilities:
Identify and onboard leading FMCG brands for strategic partnerships.
Design and execute co-branded campaigns integrating Paytm's offering with the brands.
Lead end-to-end partnership lifecycle - from ideation, negotiation, execution, to performance tracking.
Collaborate with internal teams (marketing, tech, legal, finance) to ensure seamless execution and tracking.
Analyze performance metrics and continuously optimize campaigns for better ROI and
customer engagement.
Maintain strong relationships with partner brand stakeholders to ensure long-term
collaboration and account growth.
Skills that will help you succeed in this role:
5-6 years of experience in brand partnerships or strategic alliances (preferably in FMCG,
FinTech, or consumer marketing).
Strong understanding of co-branded campaigns, offline-to-online marketing integrations.
Excellent communication, negotiation, and stakeholder management skills.
Ability to think strategically while managing execution on the ground.
Self-starter with a high degree of ownership and entrepreneurial mindset.
Why join us: Merit-based culture that thrives on self-motivated & driven individuals who are set out to make a successful career in India’s fastest-growing Fintech Organization. Agile & democratic setup that gives space to your creativity, and offers the opportunity to work at scale coupled with an environment that encourages diverse perspectives at all times.
Compensation: If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
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