Category Trade Marketing Manager - Fenbid

职位目标 Job Purpose：

• 强化完善芬必得品牌渠道管理、RTM策略。依靠对购物者洞察的深入理解，制定指定品牌相应的渠道营销目标与策略，并追踪计划执行情况，以达成所负责品牌的整体生意指标

主要工作职责 Key Responsibilities:

• Based on pharma shopper behaviour and oral pain category insight, identify business opportunities and design Fenbid offline channel strategy (Especially for Fenbid key SKUs in Retail Channel, MRT-KA) to deliver sales, share and profit.

• Develop and deploy offline sales strategy, create shopper program, merchandising guidelines to drive distribution, in-store visibility, offtake and channel execution.

• Track and feedback on the execution of Fenbid programs, bridge brand team and the sales team, enhance cross-departmental collaboration efficiency.

• Monitor market dynamics, evaluate competitor activities, take quick actions towards market and channel changes.

• Responsible for category E2E business cycle such as annually target setting (31 plan&OP), monthly forecasting (Pre DRM) and quarterly cycle meeting.

• Monitor the development trend of categories and work closely with KA sales team.

任职条件Qualifications:

文化程度: 大学本科或以上学历，市场营销、工商管理相关专业

任职经验:

• 3-7年以上医药保健品或快速消费品渠道行销部门工作经验；具有一定的OTC品牌渠道行销或品类管理经验为佳
• 具有一定的销售团队管理经验为佳

专业知识/技能:

• 通晓市场及渠道营销的相关工具与流程，并具实际操作经验
• 中国市场运作、营销及法规知识
• 较好的了解零售部分的运作
• 了解销售管理、区域管理、供应链管理及陈列理货知识

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important note to candidates:
 
The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch. 

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.