Job Purpose:

• Strengthen and improve Fenbid brand channel management and RTM strategy. Relying on a deep understanding of shopper insights, formulate corresponding channel marketing objectives and strategies for designated brands, and track the implementation of plans to achieve the overall business indicators of the responsible brands.

Key Responsibilities:

• Based on pharma shopper behaviour and oral pain category insight, identify business opportunities and design Fenbid offline channel strategy (Especially for Fenbid key SKUs in Retail Channel, MRT-KA) to deliver sales, share and profit.
• Develop and deploy offline sales strategy, create shopper program, merchandising guidelines to drive distribution, in-store visibility, offtake and channel execution.
• Track and feedback on the execution of Fenbid programs, bridge brand team and the sales team, enhance cross-departmental collaboration efficiency.
• Monitor market dynamics, evaluate competitor activities, take quick actions towards market and channel changes.
• Responsible for category E2E business cycle such as annually target setting (31 plan&OP), monthly forecasting (Pre DRM) and quarterly cycle meeting.
• Monitor the development trend of categories and work closely with KA sales team.

Qualifications:

Education: Bachelor's degree or above, major in marketing, business administration or related fields.

Experience:

• 3-7+ years of work experience in the channel marketing department of pharmaceutical and healthcare products or fast-moving consumer goods; experience in OTC brand channel marketing or category management is preferred.
• Sales team management experience is preferred.

Professional knowledge/skills:

• Proficient in relevant tools and processes for market and channel marketing, with practical experience.
• Knowledge of China market operations, marketing, and regulations.
• Good understanding of retail operations.
• Understanding of sales management, regional management, supply chain management, and merchandising knowledge.