Category Trade Marketing Manager-Fenbid

职位目标 Job Purpose：

• 强化完善芬必得品牌渠道管理、RTM策略。依靠对购物者洞察的深入理解，制定指定品牌相应的渠道营销目标与策略，并追踪计划执行情况，以达成所负责品牌的整体生意指标

主要工作职责 Key Responsibilities:

• Based on pharma shopper behaviour and oral pain category insight, identify business opportunities and design Fenbid offline channel strategy (Especially for Fenbid key SKUs in Retail Channel, MRT-KA) to deliver sales, share and profit.

• Develop and deploy offline sales strategy, create shopper program, merchandising guidelines to drive distribution, in-store visibility, offtake and channel execution.

• Track and feedback on the execution of Fenbid programs, bridge brand team and the sales team, enhance cross-departmental collaboration efficiency.

• Monitor market dynamics, evaluate competitor activities, take quick actions towards market and channel changes.

• Responsible for category E2E business cycle such as annually target setting (31 plan&OP), monthly forecasting (Pre DRM) and quarterly cycle meeting.

• Monitor the development trend of categories and work closely with KA sales team.

任职条件Qualifications:

文化程度: 大学本科或以上学历，市场营销、工商管理相关专业

任职经验:

• 3-7年以上医药保健品或快速消费品渠道行销部门工作经验；具有一定的OTC品牌渠道行销或品类管理经验为佳
• 具有一定的销售团队管理经验为佳

专业知识/技能:

• 通晓市场及渠道营销的相关工具与流程，并具实际操作经验
• 中国市场运作、营销及法规知识
• 较好的了解零售部分的运作
• 了解销售管理、区域管理、供应链管理及陈列理货知识

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