Digital Planner

2 Months ago • All levels • Social Media

Job Summary

Job Description

Publicis Sapient seeks a Digital Planner to develop and execute social media strategies for major clients. Responsibilities encompass creating always-on content and campaigns (including mega-events and UGC initiatives), conducting market research to identify opportunities, monitoring social channels for real-time marketing opportunities, community engagement, and reporting on campaign performance. The ideal candidate possesses a strong passion for social media, expertise in various global platforms (Weibo, WeChat, TikTok, etc.), robust analytical skills, excellent communication skills in English and Mandarin, and a collaborative spirit.
Must have:
  • Develop & execute social media campaigns
  • Conduct market research & identify opportunities
  • Monitor social channels & build community
  • Strong analytical & communication skills
  • Expertise in Weibo, WeChat, TikTok etc.
  • English & Mandarin fluency

Job Details

Job Description

JOB DESCRIPTION:

Publicis Sapient is a 4A digital agency under Publicis Groupe. We’re currently looking for a Social Planner responsible for our flagship clients with end-to-end integrated business. This individual will be working and reporting to Digital Strategic Manager to plan & executive digital initiates with a strong focus on social media.

JOB DUTIES:

-          Develop, plan & execute social  always-on content & social campaigns for clients including but not limited to mega-events, creative campaigns & UGC initiatives etc

-          Conduct frequent research digging out industry & competitive learnings & best practices to identify opportunities & initiatives for clients next marketing move

-          Have a eye on catching viral social topics and turn it into great real-time marketing opportunities

-          Monitor the key social channels & interact to build community in brand’s tone of voice

-          Assist in regular reporting to generate insights & learnings for future optimization

 

Qualifications

 

-          Strong passion for social with solid understanding of different global social media channels including Weibo, Wechat, Tiktok and other key social platform

-          Solid research & analytic skills including both quantitative & qualitative methods

-          A good storyteller. Strong verbal and written communication skills in English and Mandarin.

-          A team player. Presentable. Self-motivated. Willing to learn. Attention to details.

-          Immediate availability is preferred.

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About The Company

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.


Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.


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Website: www.publicisgroupe.com

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