Director of Product Marketing - Resident Loyalty

What is Bilt?

With Bilt, paying rent now unlocks rewards & benefits at home, in your neighborhood, and when you travel–no matter where you live.

Bilt Members can earn points and access exclusive benefits at any home on rent payments, condo & co-op fees, and around their neighborhood at local restaurants, fitness studios, rideshare, and more. Ranked the highest-value point currency by top publications, Bilt Points can be transferred 1:1 to major airline and hotel programs, or used towards rent payments, shopping, fitness, and even a down payment on a home. Members also get access to credit-building benefits, member-only experiences, and an Elite Status program.

In partnership with the top multifamily owners and operators across the country, we’ve also created the Bilt Alliance, a network of 4.5M+ apartments and homes across the country that reward residents on rent. Residents who live in the network make payments directly through the Bilt Payment Center and get access to benefits including additional earn opportunities on new leases, renewals, and more.

While Bilt Members can use any debit or credit card to earn points and access their benefits, Bilt has partnered with Mastercard and Wells Fargo to create the Bilt Mastercard® - the first and only credit card that lets you pay rent and earn points without the transaction fee.

What’s the role?

As the Director of Product Marketing for our Resident Loyalty and Bilt Payment Center pods, you will communicate Bilt’s products' value and benefits to customers and partners. Your role will involve working with our real estate partners and the tenants who live inside their buildings. 

For our real estate partners, we help them drive on-time payments, boost leasing performance, and unlock new revenue.

You’ll focus on marketing two key products: the resident experience through Bilt, and the partner experience through the Bilt Alliance Portal (our innovative payments and resident loyalty platform for properties). On the B2C side, residents living in the Bilt Alliance pay their rent directly through the Bilt Payment Center and have access to a range of valuable benefits. On the B2B side, properties can use their portal to do anything from view resident payment information to track engagement, and even process their leasing concessions.

In this role, you’ll be focused on developing and implementing clear and compelling product marketing strategies and messaging across touchpoints to educate our audience and activate key behaviors.

Bilt is partnered with 70% of the top multifamily owners and operators, so you’ll be speaking directly to teams at Greystar, Avenue5, Asset Living, Willow Bridge, and many more.

In this role, you will… 

• Own the B2B and B2C product marketing strategy for communicating to and through our Real Estate partners across new product and benefit launches by managing messaging development, asset creation, and customer journey strategy.
• Lead cross-functional workstreams to bring your pod’s products and benefits to life across our site, app, lifecycle channels, brand channels, media opportunities, experiences, and more.
• Ensure impactful, relevant, and consistent messaging related to existing products across all always-on customer channels, updating as the product evolves.
• Create and maintain training and informational materials to educate and activate partners on new and existing benefits/product features.
• Analyze campaign performance and use results to iterate on product marketing strategy.

In terms of qualifications, we’re seeking:

• 7 - 10  years of marketing experience
• Experience with marketing tools across design, campaign management, data analytics, and marketing automation–like Figma, Braze, Segment, FullStory, and Looker
• B2B marketing experience, experience in the proptech space is a plus
• Driven, hard-working, self-starter who can thrive in a fast-paced environment
• Experience with copywriting, deck/asset creation, and an eye for design
• Ability to understand complex products, customer needs, brand voice, and marketing channel mechanics
• Cross-functional coordination and strong interpersonal skills
• Organized and detail-oriented
• Ability to work quickly and efficiently in high-pressure situations

Benefits:

• Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
• Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one.
• 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there.
• Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive.
• UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for you as often as you need it.
• Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.
• Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week.

At Bilt Rewards, we believe in transparency and we do our best to make sure the company and our candidates are on the same page as it relates to compensation. In addition to posting salary ranges for our open roles, candidates should expect to be asked about compensation expectations and requirements early on in their interview process. Our goal is to highlight when expectations and Bilt’s salary range may be out of sync, and work with the candidate to determine whether it makes sense to continue conversations.

We are considering candidates with differing levels of expertise for this position. Leveling will be based upon your experience and performance in the interview process.

Where a new hire falls within a range will be based on their individual skills and experience, and how these competencies compare across other employees in the same role. Bilt's bands are designed to allow for individual compensation growth within the role. As such, new hires typically start at the lower end of the range. Bilt rewards performance and outcomes - should you join the company, you will have the opportunity to grow your salary over time.

The salary range for a Director, Product Marketing - Resident Loyalty is $130,000 - 165,000 and will be eligible for equity and an annual performance-based bonus.