Email Marketing Manager
Job Summary
Job Description
Egnyte is seeking a Digital Marketing Manager to lead its digital marketing strategy and drive demand generation through various digital channels. The role involves developing, implementing, and optimizing high-performing digital campaigns across email marketing, paid search, social media, content marketing, and SEO. This position requires collaboration with sales, product marketing, and content teams to create cohesive digital experiences that support business objectives and drive growth. Responsibilities include planning and executing email nurtures, incorporating AI tools for personalization, monitoring campaign performance, reporting on key metrics, writing email copy, managing the email marketing calendar, and ensuring compliance with regulations.
Must have:
- Proven B2B email marketing experience
- Proficiency with email marketing platforms
- Data analysis and reporting skills
- Knowledge of B2B email marketing regulations
- Experience managing demand generation channels
- Ability to work on-site in Mountain View, CA
Good to have:
- Experience with Marketo preferred
- Experience with AI tools
- Experience with Asan, Salesforce, and Tableau preferred
Perks:
- Competitive salaries and comprehensive benefits
- Flexible hours and generous time off
- Paid holidays and sick time
- 401(k) Retirement Plan
- Health Savings Account (HSA)
- Paid Parental, Foster and Adoption Leave
- Modern and collaborative offices
- Gym, cell phone, and internet reimbursement
- Free well-being apps
- Discounted pet insurance, electronics, theme park tickets, travel
8 skills required
Job Details
Description
Digital Marketing Manager
Mountain View, CA
EGNYTE YOUR CAREER. SPARK YOUR PASSION.
Egnyte is a place where we spark opportunities for amazing people. We believe that every role has a great impact, and every Egnyter should be respected. When joining Egnyte, you’re not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values:
Invested Relationships
Fiscal Prudence
Candid Conversations
ABOUT EGNYTE
Egnyte combines the power of cloud content management, data security, and AI-driven insights into one unified platform. More than 22,000 customers use Egnyte to get more done, make the right decisions, and protect their unstructured data. In addition, Egnyte offers specialized industry solutions for architecture, engineering, and construction (AEC), life sciences, and financial services. For more information, visit www.egnyte.com.
ROLE OVERVIEW:
The Digital Marketing Manager will spearhead our comprehensive digital marketing strategy, driving qualified demand through multiple digital channels to generate measurable pipeline revenue.
As our Digital Marketing Manager, you'll leverage data-driven insights to develop, implement, and continuously optimize high-performing digital campaigns that elevate brand awareness, engage target audiences, and convert prospects into customers. Working cross-functionally with sales, product marketing, and content teams, you'll orchestrate cohesive digital experiences that support Egnyte's business objectives and drive sustainable growth.
This role requires a strategic mindset combined with tactical execution abilities across the digital marketing spectrum, including email marketing, paid search, social media advertising, content marketing, SEO, and marketing automation platforms.
WHAT YOU’LL DO:
Plan strategy and manage execution of email nurtures and dedicated sends aligned with overall business objectives to meet quarterly digital marketing targets. Collaborate with Digital Marketing team, MOPs, Field Marketing and PMM to align email efforts with broader marketing initiatives and instill email best practices.
- Incorporate performance enhancing Ai tools and strategies, i.e. personalization, content, optimize send times, segmenting, and targeting
- Monitor, report on, and optimize prospect nurture campaigns per industry vertical, and dedicated sends to support events, webinars, content and funnel acceleration offers
- Review email copy and occasionally write email copy as needed
- Maintain nurture inventory and audience, build new nurtures as needed, optimize existing
- Create emails with approved copy in Stensul, our email creation too, as needed
- Create Email campaign requests for MOPs execution in Asan, including audience, email, LP, scheduling, and monitor progress against deadlines
- Monitor, analyze, and report on key email marketing metrics and KPIs; optimize programs as needed. Produce and deliver quarterly plans and analysis
- Ensure compliance with email marketing regulations and best practices
- Manage the email marketing calendar, collaborating with MOPS, Demand Gen and Field Marketing
YOUR QUALIFICATIONS:
- Proven experience in B2B email marketing
- Proficiency with email marketing platforms (Marketo preferred) and on the AI tools
- Experience with Asan, Salesforce and Tableau preferred
- Data analysis and reporting capabilities
- Knowledge of performance leading B2B email marketing regulations and best practices, including Ai,
- Experience managing a demand generation channel (email) to quarterly targets
- Available to work in office, Mountain View CA
COMPENSATION:
Our compensation reflects the cost of labor across multiple U.S. geographic locations and pay varies based on defined markets. The standard base pay range for this position across the U.S. is $110K-$145K annually. Pay varies by work location and may also be dependent on job-related skills, knowledge, and/or experience. During the interview and/or hiring process, your recruiter can share more information about the compensation package specific to the role and job location.
BENEFITS:
- Competitive salaries and comprehensive benefits
- Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
- Paid holidays and sick time
- 401(k) Retirement Plan (Traditional, Roth and Mega Backdoor Roth)
- Health Savings Account (HSA) with a generous employer contribution
- Up to 12wks of paid Parental, Foster and Adoption Leave to help you grow your family
- Modern and collaborative offices located in Spokane, WA; Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland
- Gym, cell phone, and internet reimbursement
- Free well-being apps such as Modern Health, Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)
- Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
- Your own Egnyte account with lifetime access
What you can expect from Egnyte
At Egnyte, we're committed to creating an environment where you can do your best work and grow professionally. As Egnyters, we work to passionately deliver the future of distributed work, and that future starts with you! At Engyte, you will thrive in an environment where your ideas matter and your development is our priority. Watch your innovations spark extraordinary results alongside your fellow Engnyters who turn challenges into breakthroughs. As part of our diverse global team, you'll experience true belonging—where your unique perspective isn't just welcomed, it's celebrated and amplified. At Egnyte, we're not just building technology—we're building a community where you can truly shine. Our promise is simple: we'll invest in your growth as you help us shape the future of intelligent content management.
Equal Employment Opportunity
Egnyte, Inc. is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Egnyte, Inc.'s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.
Commitment To Diversity, Equity, and Inclusion:
At Egnyte, we celebrate our differences and thrive on our diversity for our employees, our products, our customers, our investors, and our communities. Our global Egnyte Employee Communities (EECs) support representation and inclusion across our diverse workplace. Egnyters are encouraged to bring their whole selves to work and to appreciate the many differences that collectively make Egnyte a higher-performing company and a great place to be.
Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of hr@egnyte.com. Egnyte, Inc. will not allow any form of retaliation against employees who raise issues of equal employment opportunity. If employees feel they have been subjected to any such retaliation, they should contact hr@egnyte.com. To ensure the workplace is free of artificial barriers, violation of this policy including any improper retaliatory conduct will lead to discipline, up to and including discharge. All employees must cooperate with all investigations conducted pursuant to this policy.
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