Field Marketing Manager

• Collaborate closely with Sales Leaders and teams through 1:1s, QBRs, and planning sessions to align marketing initiatives with sales goals.
• Develop and execute a targeted marketing plan that enhances pipeline coverage, strengthens customer relationships, and drives new business.
• Lead go-to-market strategies and coordinate marketing tactics to support regional sales, including Account Based Marketing (ABM), Deal Based Marketing (DBM) and customer engagement.
• Work with cross-functional teams (demand gen, product marketing, corporate marketing, partner marketing, creative, etc.) to align on strategies and ensure consistent messaging and brand.
• Integrate partner ecosystem into regional marketing efforts and collaborate on joint initiatives.
• Measure, analyze, and report on the success of campaigns, providing data-driven insights to refine strategies and improve ROI.

Qualifications:

• At least 5+ years in field marketing; some prior sales experience is helpful
• Bachelor’s Degree or equivalent
• Knowledge of marketing principles, practices, processes, tactics and tools 
• Ability to understand and support Sales and their priorities  
• Ability to manage vendors, budget and ROI 
• Drive for Operational Excellence and Superior Customer Experience 
• Must be willing to travel approximately 25% 
• Committed to Rocket’s core values of empathy, humanity, trust and love

Information Security:

Information security is everyone’s responsibility.  A fundamental principle of information security at Rocket Software is that all individuals in the organization have a responsibility for the security and protection of company information and IT Resources over which they have control, according to their role.

Diversity, Inclusion & Equity:

At Rocket we are committed to an inclusive workplace environment, where every Rocketeer can thrive by bringing their full selves to work. Being a Rocketeer means you are part of our movement to continually drive inclusivity, diversity and equity in our workforce.

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