Global Event Experience & Marketing Manager
Job Summary
Job Description
- 5+ years in event marketing/experience management
- B2B tech or SaaS experience
- Proven success in creating impactful events
- Understanding of marketing funnel dynamics
- Strong project management and communication skills
- Experience with event platforms, AI, CRM, marketing automation
- Comfortable with global event execution and travel
- Partner with social media team for promotion
- Create scalable processes and toolkits
- Elevate event experiences with digital/AI solutions
- Explore event trends and technologies
- Align event messaging with business priorities
4 skills required
Job Details
Flexera saves customers billions of dollars in wasted technology spend. A pioneer in Hybrid ITAM and FinOps, Flexera provides award-winning, data-oriented SaaS solutions for technology value optimization (TVO), enabling IT, finance, procurement and cloud teams to gain deep insights into cost optimization, compliance and risks for each business service. Flexera One solutions are built on a set of definitive customer, supplier and industry data, powered by our Technology Intelligence Platform, that enables organizations to visualize their Enterprise Technology Blueprint™ in hybrid environments—from on-premises to SaaS to containers to cloud.
We’re transforming the software industry. We’re Flexera. Withmore than 50,000 customers across the world, we’re achieving that goal. But we know we can’t do any of that without our team. Ready to help us re-imagine the industry during a time of substantial growth and ambitious plans? Come and see whywe’re consistently recognized by Gartner, Forrester and IDC as a category leader in the marketplace. Learn more atflexera.com
The Global Event Experience & Marketing Manager will lead the planning, promotion, and execution of high-impact events worldwide. This role goes far beyond logistics—it's about using events as a powerful marketing channel to drive engagement, elevate brand presence, and support pipeline and revenue goals. You’ll play a key role in influencing pipeline, accelerating sales cycles, and amplifying our brand in the market.
You’ll be a strategic partner and hands-on executor who understands how to turn events into immersive brand experiences that deliver measurable results. This includes marquee tradeshows, customer and partner events, industry conferences, and internal activations that reinforce Flexera’s leadership.
Key Responsibilities
Event Marketing Strategy & Execution
Develop and execute strategic event marketing plans that align with Flexera’s overall brand, campaign themes, and demand generation strategies.
Partner with the global campaigns, field marketing and partner marketing teams to ensure event-sourced leads are funneled into targeted nurture tracks, with clear tracking on opportunity creation, win rates, and deal velocity impact.
Partner with the social media team to integrate promotional and engagement strategies into event plans—before, during, and after events—to extend reach, amplify messaging, and enhance brand visibility.
Own end-to-end planning and delivery of global corporate, industry, and partner events.
Manage budgets, timelines, contracts, and logistics with precision.
Create scalable processes and toolkits (“event-in-a-box”) to empower field and partner teams while ensuring brand consistency.
Event Design & Innovation
Elevate event experiences through creative, customer-centric design—integrating digital, interactive, and AI-driven solutions.
Continuously explore event trends and technologies (e.g., self-service scheduling tools, immersive content formats) to push innovation.
Collaborate with digital, content, and growth marketing teams to build high-impact, conversion-driven experiences.
Stakeholder & Vendor Management
Act as a trusted advisor to internal stakeholders, helping them maximize the value of events as a strategic marketing lever.
Align event messaging and design with business priorities across product, sales, marketing, and leadership.
Build and manage a global network of top-tier vendors, agencies, and swag partners.
Performance & ROI Measurement
Define clear goals, success metrics, and KPIs for every event.
Track performance and impact on pipeline and brand engagement.
Deliver post-event reporting and insights to inform ongoing strategy.
Ensure every event has a strong pre/during/post plan to optimize reach, follow-up, and lead nurture.
Optimizing experiences and productivity with AI
Use AI tools to research and optimize audience experiencesfrom promotion toregistration to post-event follow-up, increasing engagement and conversion.
Use generative AI to streamline content creation (e.g., agendas, emails, social copy) and accelerate campaign timelines.
Apply AI-driven analytics to evaluate attendee behavior, optimize event design, and measure ROI with greater accuracy.
Experiment with AI-powered tools, such as chatbots and virtual assistants to improve attendee support and experience during hybrid and virtual events.
Utilize AI-powered scheduling tools to streamline onsite meetings between attendees, sales teams, and partners—maximizing face-to-face engagement and pipeline impact.
Bring recommendations to the table for ways to enhance productivity and experiences using AI
Qualifications
5+ years of experience in event marketing and experience management, ideally in B2B tech or SaaS.
Proven success in creating events that deliver brand impact and measurable business outcomes.
Deep understanding of marketing funnel dynamics, campaign integration, and audience engagement.
Strong project management and communication skills across cross-functional teams and executive stakeholders.
Experience with event platforms, AI tools, CRM and marketing automation systems.
Comfortable with global event execution and travel.
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Flexera is proud to be an equal opportunity employer. Qualified applicants will be considered for open roles regardless of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by local/national laws, policies and/or regulations.
Flexera understands the value that results from employing a diverse, equitable, and inclusive workforce. We recognize that equity necessitates acknowledging past exclusion and that inclusion requires intentional effort. Our DEI (Diversity, Equity, and Inclusion) council is the driving force behind our commitment to championing policies and practices that foster a welcoming environment for all.
We encourage candidates requiring accommodations to please let us know by emailing careers@flexera.com.
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