Growth Product Manager - Web

We evaluate what to pursue, craft strategies to maximize impact, and help teams deliver market success.

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

The Web Platform team owns the web experiences that communicate Plaid’s story and brand to millions of users every day. We’re a team of product managers, engineers, designers, and marketers that collaborate on plaid.com to connect our products with the users who need them. Working across disciplines, we help launch products, scale Plaid’s brand narrative, deliver new campaigns and events, and optimize our digital marketing efforts. If you’re excited about expanding Plaid’s top of funnel by building delightful web experiences and continuously improving our web technology stack, join our Website Platform team.

As the product manager for our Web team, you will own the strategy, roadmap, and execution of a best-in-class public web experience that drives customer engagement, conversion, and business impact. You will work cross-functionally to ensure a seamless, data-driven, and customer-centric web platform that aligns with business objectives and brand positioning. This role is ideal for a strategic thinker with a strong product mindset, deep analytical skills, and a passion for building customer-first digital experiences that drive measurable business results.

Responsibilities

• Vision & Strategy. Define and communicate the strategic roadmap for the web experience, ensuring alignment with business objectives, brand identity, and customer lifecycles. Stay ahead of industry trends, emerging technologies, and competitor strategies to drive innovation.
• Customer-Centric Product Development. Champion a customer-first mindset, leveraging research, insights, and data to optimize user experiences. Define success metrics, track key product performance indicators, and iterate based on data insights. Lead the product development process from ideation to launch, ensuring the delivery of high-quality, high-impact features.
• Cross-Functional Collaboration & Execution. Partner with engineering, design, analytics, marketing, sales, and other teams to deliver a cohesive and engaging web experience. Align web strategies with marketing initiatives to drive user acquisition, engagement, and retention. Drive alignment and enthusiasm among stakeholders, ensuring clarity and buy-in for web initiatives.
• Data-Driven Optimization & A/B Testing. Utilize analytics and experimentation to refine the user journey and conversion funnel.
• Conduct A/B tests to optimize features and continuously improve the web experience based on measurable outcomes.
• Leadership & Communication. Grow, mentor, and develop a high-performing team, fostering a culture of accountability, collaboration, and innovation.

Qualifications

• 3+ years of product management experience or equivalent with a strong track record in driving the vision, strategy, and execution of web-based products.
• In-depth knowledge of web technologies including direct experience with front-end or back-end web development technologies and APIs.
• In-depth knowledge of user experience principles and product lifecycle management. Proven track record in optimizing key performance metrics such as engagement, conversion, and retention to drive product success.
• Analytical Acumen. Strong analytical mindset with the ability to leverage data and insights to uncover product opportunities, inform strategic decisions, and measure impact. Expertise in optimizing user experiences and driving product performance improvements through data-driven approaches.
• Experimentation Rigor. Hands-on experience in testing and scaling products with a focus on experimental precision and a data-driven approach to optimization
• Leadership and Collaboration. Demonstrated success in leading cross-functional teams, including design, engineering, product marketing, and growth marketing, to align on a unified product vision and deliver seamless web experiences.
• Strategy and Roadmap Development. Proven ability to define and execute product strategies that align with business goals and user needs. Skilled at breaking down complex strategies into clear, actionable roadmaps and requirements, while regularly presenting progress and updates to senior leadership. Continuously evaluates and refines the roadmap based on user feedback, data insights, and industry trends.

The target base salary for this position ranges from $163,200/year to $223,200/year in Zone 1. The target base salary will vary based on the job's location.

Our geographic zones are as follows:

Zone 1 - New York City and San Francisco Bay Area

Zone 2 - Los Angeles, Seattle, Washington D.C.

Zone 3 - Austin, Boston, Denver, Houston, Portland, Sacramento, San Diego

Zone 4 - Raleigh-Durham and all other US cities

Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.

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