We are looking for an experienced Interim Marketing Manager to lead and execute key marketing strategies while our current manager is on maternity leave. You will be overseeing our marketing initiatives, driving internationalisation plans, and developing new go-to-market approaches for 2025.
If you’re a strategic thinker with experience in international marketing and go-to-market strategy and you’re looking for a temporary challenging assignment, we’d love to get in touch!
What you will be doing:
- Implementing the overall marketing strategy for 2025 in Q1 & Q2, making sure it fits ITP’s goals and growth ambitions.
- Leading our event strategy in both BE and NL, together with the Marketing Officer, who handles execution.
- Shaping new go-to-market strategies, particularly around vertical services and public sector opportunities.
- Steering our international marketing efforts, developing country-specific playbooks (with a focus on NL and new market entry).
- Managing our marketing budget, keeping a close eye on performance and MROI.
- Guiding our marketing team (3p) and working closely with the Sales and Talent team.
Requirements:
- You have +8 years of proven experience in a marketing leadership role, ideally within a B2B or tech-driven context.
- Strong strategic planning and budget management skills.
- Experience with international marketing strategies.
- Excellent communication and leadership abilities.
- Ability to work independently and manage multiple priorities.
- You are available from early January to mid-May 2025, at least 4 days a week.
- You can work from our Ghent, Leuven or Antwerp office on a regular basis.
Additional information:
In The Pocket is organised in autonomous teams consisting of developers, designers and product managers. By being part of one and the same team, they can develop a product from start to finish. Because every team carries responsibility, working at In The Pocket means accepting a high level of autonomy. We rely on trust and openness, and sharing our learning curve. At In The Pocket there’s time to experiment and budget to develop yourself.
On a personal level we are looking for a colleague who shares our values.
- Ownership: Working at In The Pocket means accepting a high level of autonomy. You take ownership and show the ability to decide and act for the good of the company.
- Integrity: Stick to your values, even when it doesn’t pay off in the short term. In The Pocket relies on trust and openness, which in turn relies on your integrity.
- Lead & Educate: Digital technologies are changing the world. We go all in, head-first. We take the lead in designing and building with emerging technologies. We share our passion and knowledge with as many people as possible.
- Agility: In The Pocket is permanently under construction. We never settle, it’s never done. Observing, adapting and improving is in our nature. That resonates with the people who work here. We are always looking for a better solution, always ready for the next step, pragmatic and committed to move forward.
- Team: As individuals we are bright and talented, as a team we are unbeatable. We are open and positive, constructive and honest. We help and inspire our colleagues to do their best work.
