International Brand Manager, UKI - Lifestyle, Action & Adventure

This role is based in Guildford (Hybrid) and you will report to the International Brand Marketing Lead.

The future of entertainment is interactive, and our marketing team plays an important role in this by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

International Brand Marketing

The International Brand Marketing Team, which sits within the EA PublishingTeam guides the connection of Global Brands to local audiences in culturally meaningful ways for the business, responsible for the go to market integrated omni-channel campaign planning and execution ensuring European and Latin American markets achieve aligned plans as part of an overarching worldwide strategy. We are aim to deliver investment which drives growth and we are on a mission to find a successful marketer who can develop and measure channel marketing activations across the UK & Ireland region with a focus on building and marketing Lifestyle & Action Adventure brands within our EA Entertainment portfolio such as The Sims, Skate, Marvel & Star Wars to name a few. A list of specific responsibilities and qualifications you will need for this role can be found below.

Responsibilities

• Develop marketing campaigns that increase brand awareness and consumer engagement.

• Lead omni-channel planning and execution in territory, responding to each channel assignment with activations (e.g. Earned, Social Influencers, Partnerships, First Party, CGD, Talent, or Licencing) that reflect the strategy brief and ensure legal compliance by country.

• Track and interpret UK & Ireland campaign & competitor performance and data delivered by EA analytics, agencies and Demand Planning teams and translate hypothesis into actions

• Manage marketing agencies and partners to bring our campaigns to life in markets

• Track Regional non-media budget and raise EPO, receiving for the approved campaign execution. Guide process to ensure legal approval on your activations

• Demonstrate experience in data interpretation and skills and ability to surface country insights and opportunities to earlier inform the marketing strategic planning for the EA Entertainment portfolio.

Required Qualifications

Technical Skills

• Experience with local UKI market nuance and trends, expected to help ensure regional inputs are considered in global planning

• Brand Marketing & campaign management experience

• Marketing Agency Management background with project management experience.

• Experience managing simultaneously different brands and products

• Digital marketing background with full-funnel approach. Understanding of marketing Indicators and campaign optimization factors

• Experience managing M&S budgets, understanding of P&L components

• Business and Commercial knowledge – global and local

• Impeccable English required to manage communication across a matrix of international counterparts

Soft Skills

• Teamwork, collaboration, leadership & influencing without authority

• Knowledge of the gaming industry

Other qualifications

• Experiences in marketing roles within Lifestyle Brands, Media & Entertainment industries

• Advanced Excel (can maintain complex spreadsheets) / PowerPoint and familiarity with other leading marketing platforms

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.