Marketing Manager - Growth and Customer Lifecycle Management
Job Summary
Job Description
As Marketing Manager for Growth & Customer Lifecycle Management at DreamSetGo, you'll lead digital marketing initiatives, including growth strategies, automation, and performance marketing. Responsibilities include online customer acquisition, retention, and engagement. You will design and implement multi-step customer journeys, manage digital ad campaigns (Google Ads, Facebook/Instagram, LinkedIn, affiliate channels), oversee SEO tactics, and own marketing platforms (automation, analytics, attribution tools). You'll also manage the marketing budget, report on performance (CPL, CAC, ROAS), and collaborate with other teams to drive customer success. A strong understanding of marketing automation, performance marketing, and analytics is essential.
Must have:
- 4+ years in growth & performance marketing
- Marketing automation tools expertise
- Performance marketing & attribution modeling skills
- Analytics platform proficiency (Google Analytics)
- Customer lifecycle management & segmentation expertise
Good to have:
- Startup, D2C, or agency experience
- Passion for sports and sports industry knowledge
7 skills required
Job Details
About DreamSetGo:
DreamSetGo is a sports travel & experiences platform, from the house of Dream Sports which is a sports technology company with brands such as Dream11, and FanCode in its portfolio. DreamSetGo offers sporting events and player-interaction packages to die-hard fans. From match tickets to stadium tours, from flights to hotels, from VIP hospitality to city tours, from exclusive celebrity meet & greets to digital experiences, and much more; we curate the most fulfilling sports travel and experiences packages exclusively for popular sporting events around the world.
As a Marketing Manager for Growth & Customer Lifecycle Management at DreamSetGo, you will lead all the digital marketing initiatives which include growth marketing strategies, automation and performance marketing initiatives. You would be leading online customer acquisition, retention and engagement. A keen sense of planning, execution, analysis, innovation and resourcefulness will be essentials for this role. A strong culture of collaboration across functions would be required in this role to own customer success & experience.
Key Responsiblites:
- Omnichannel Communication & Automation: Design and implement multi-step customer journeys and triggers (e.g., onboarding, upsell, re-engagement) via WhatsApp, SMS / RCS, app/website notifications and email. Audience segmentation expertise to optimize conversions and drive personalisation.
- Performance Marketing & Growth: Plan and manage digital ad campaigns (Google Ads, Facebook/Instagram, LinkedIn, affiliate channels) to acquire leads and drive bookings. Oversee SEO tactics and closely collaborate with the technology, sales and customer success teams to drive customer conversions.
- MarTech Stack & Analytics: Own marketing platforms (automation, analytics, attribution tools) to measure and optimize funnel performance. Produce regular performance dashboards highlighting CPL, CAC, ROAS, conversion rates, and recommend data-driven improvements.
- Reporting & Budget Allocation: Manage the digital marketing budget, allocating resources to high-performing channels. Report insights with a focus on ROAS & ROI, campaign outcomes, and future strategies.
Qualifiers:
- Minimum 4 years of experience in growth & performance marketing roles.
- Preferred prior experience : Startups, D2C (Consumer Goods / High frequency services), Agencies (Digital / Social / Production)
- Strong knowledge of marketing automation tools (e.g., HubSpot, Marketo, MoEngage, WebEngage).
- Expertise in performance marketing (Google Ads, Facebook Business Manager, LinkedIn Ads) and attribution modeling.
- Skilled with analytics platforms (Google Analytics, data dashboards, BI tools).
- Experience in customer lifecycle management and segmentation.
- Passion for sports and understanding of the sports industry is a plus.
About Dream Sports:
Dream Sports is India’s leading sports technology company with 250 million users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform and DreamSetGo, a sports experiences platform.
Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.
For more information: https://dreamsports.group/
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About The Company
Dream Sports is India’s leading sports technology company with 20 crore users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform, DreamSetGo, a sports experiences platform and DreamPay, a payment solutions provider. Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’.
Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ mission is to ‘Make Sports Better’ for fans through the confluence of sports and technology. Since 2018, Dream Sports has been consistently featured as the only sports tech company in the ‘Great Places to Work’ survey.
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