KOL Specialist, Indonesia

Join Team Liquid Indonesia as a KOL Specialist!

Are you passionate about building relationships with influencers and driving impactful partnerships? Do you thrive in a fast-paced environment where gaming, esports, and digital marketing intersect? Team Liquid Indonesia is looking for a KOL Specialist to spearhead our influencer engagements, strengthen brand involvement, and enhance our presence in the esports ecosystem.

If you have a keen eye for identifying top-tier talents, experience in managing influencer campaigns, and a strong grasp of the gaming and entertainment industry, we’d love to hear from you! Be part of a world-class organization and help shape the future of Team Liquid Indonesia.

Apply now and let’s achieve something extraordinary!

Job Purpose

The KOL Specialist manages and develops relationships with influencers and media partners to increase brand awareness and engagement for Team Liquid Indonesia. This role includes executing KOL campaigns, negotiating partnerships, and ensuring effective influencer programs across various digital platforms

What You'll Be Doing:

• Build and maintain relationships with KOLs, influencers, and media partners to enhance campaigns and promotional efforts
• Research and identify relevant KOLs across multiple digital platforms to strengthen brand visibility.
• Expand and maintain a strong network of influencers across different categories and industries
• Plan and implement KOL engagement campaigns, ensuring clear coordination of requirements, timelines, and deliverables.
• Work closely with internal teams to develop campaign concepts and influencer marketing strategies.
• Monitor and assess campaign performance, providing insights for future improvements
• Negotiate fees and deliverables with KOLs to achieve cost-effective partnerships aligned with campaign ideas.
• Ensure partnerships align with company goals while maintaining budget efficiency
• Track and evaluate KOL partnerships, measuring engagement, reach, and effectiveness
• Stay updated on industry trends and market activities to refine influencer marketing approaches

What You’ll Need

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 1-2 years of experience in a similar role, preferably in influencer marketing, digital marketing, or public relations.
• Experience working with beauty brands is an advantage.
• Strong communication and negotiation skills
• Knowledge of influencer marketing trends and digital platforms
• Ability to manage multiple campaigns simultaneously.
• Experience with KOL management tools and campaign tracking
• Passion for eSports, gaming, and entertainment industries is a plus