Support the B2C commercial team in executing pricing strategies, maintaining competitive positioning, and ensuring profitable product margins across LikeCard platforms. Responsibilities include maintaining and updating B2C product prices, benchmarking competitor pricing daily, coordinating with marketing, merchandising, and commercial teams during promotional campaigns, monitoring price changes and evaluating margin impact, supporting the setup of flash sales, discounts, and price rule configurations, analyzing product-level pricing performance and profitability, submitting weekly pricing performance reports to the B2C lead, and identifying pricing gaps and proposing actionable improvements.