Product Marketing Manager

HYCU is the fastest-growing leader in the multi-cloud data protection as a service industry. By bringing true SaaS-based data backup and recovery to both on-premises and cloud-native environments, the company provides unparalleled data protection, migration, disaster recovery and ransomware protection to thousands of companies worldwide. As an award-winning and recognized visionary in the industry, HYCU solutions eliminate complexity, risk and the high cost of legacy- based solutions, providing data protection simplicity to make the world safer. With an industry- leading NPS score of 91, customers experience frictionless, cost-effective data protection, anywhere, everywhere. HYCU has raised $140M in VC funding to date and is based in Boston, Mass. Learn more at www.hycu.com.

Overview

Are you passionate about growing your career with a hyper-growth B2B SaaS startup company?

Do you love to build? Do you thrive in fast-paced environments?

HYCU is seeking a high-energy, innovative Product Marketing Manager to help us scale and maintain rapid growth. As a key member of the GTM team, you will partner with Product, Sales and Marketing to drive GTM strategy, positioning and messaging that decreases friction in the buying journey and helps HYCU win with our target customers.

In this role, you will be responsible for knowing our customers, market and competitors inside and out, and will use this knowledge to create customer-centric, value-focused messaging, positioning and content that makes HYCU stand out in a crowded market.

Our Product Marketing team helps HYCU grow and thrive by providing cross-functional teams with the guidance needed to execute more efficient and effective GTM initiatives that drive pipeline and revenue growth. If this sounds like you, please apply today!

Location:

• Bangalore, Karnataka, India (Hybrid; 3 days onsite/2 days remote)

What You’ll Do:

• Develop and execute comprehensive product marketing strategies that drive adoption, revenue growth, and customer success
• Develop messaging and marketing initiatives that align with different types of customers and personas (CIOs, VPs of IT, and Administrators)
• Create compelling short-form content that communicates the technical and business value of our products
• Act as a product evangelist and participate in webinars, interviews, and briefings
• Develop business cases and support sales with collaterals and presentations
• Plan and execute product launches, ensuring cross-functional alignment and maximizing product visibility and adoption
• Partner with product management to build and deliver enablement content to help Sales easily communicate the value of HYCU to prospects
• Monitor and analyze competitor activities, market trends, and industry developments to identify opportunities, inform decision-making and inform differentiated messaging and positioning
• Measure and report on the effectiveness of product marketing initiatives, using data-driven insights to optimize performance and drive continuous improvement

What We’re Looking For:

• 7+ years of product marketing experience in B2B SaaS, with a proven track record of success
• Technical background and willingness to collaborate with product management, pre-sales engineers, and customer success
• Experience with market research, customer segmentation, and persona development
• Exceptional communication and storytelling skills, with the ability to create compelling messaging and narratives that resonate with target audiences
• Strong analytical and problem-solving skills, with the ability to derive actionable insights from data
• Willingness to engage with customers and prospects in your area of focus
• Strong presentation skills, comfortable presenting in front of internal and external audiences
• Flexibility to work evening hours that overlap with US counterparts
• Bachelor’s degree in marketing, business, or a related field; MBA is a plus

It’s Great if You Have:

• Experience with IT Service Management (ITSM) practices and solutions like Jira Service Management and ServiceNow
• Familiarity with engineering toolchain (Atlassian Suite, Azure DevOps, Git Repositories, etc.)
• Experience within data protection, cloud-native, security, data storage industries
• Experience in a fast-paced, high-growth startup

Attributes of a Successful HYCUer:

• Strategic thinker who thinks outside the box
• Takes responsibility and ownership for driving successful outcomes
• Team collaborator who can inspire and motivate others
• Hands-on, builders' mentality with an entrepreneurial mindset and intrinsic motivation
• Intellectual curiosity, always open for continuous learning
• Results-driven with a winning attitude

Who We Are:

Our Core Values: Authenticity, Grit and Empathy are at the heart of everything we do at HYCU. All of us at HYCU take ownership in shaping and contributing to our culture. We pride ourselves in developing an inclusive and diverse company that supports our employees and customers to do extraordinary things.

The following is how we approach each Core Value:

• Authenticity– To be authentic means to be who we are and do it well. Focus your energy on being who YOU are. Be true to yourself. Authenticity also extends to our products. Understanding where we are truly the best fit for our customers and when we are not. And finally, authenticity in relationships: ensuring that we are honest and do what we say we’re going to do.
• Grit – To win we need to want it. Every team member needs to be able to jump in and help at every turn. Whether it’s staying late to help a colleague or customer or finding a better process and making sure it’s communicated cross-functionally. You just have to do it and love it…and never stop trying.
• Empathy– We need to care about each other, about our clients, about our business, and about the world around us. That might seem like a tall order, but if we don’t live in a constant state of empathy, if we don’t strive to truly put ourselves in another person’s shoes, we cannot truly serve the market.

"We are at our best when we stay true to our Core Values." ~ Simon Taylor, CEO

What We Offer:

Come work for one of CRN’s “20 Coolest Cloud Storage Companies of the 2024 Cloud 100.” At HYCU you’ll have the opportunity to build your career with a “Visionary” B2B SaaS company from Gartner’s Magic Quadrant for Enterprise BackUp. HYCU provides an excellent benefits package including private Medical, gym in the office, parking, cafeteria, and more. We offer career development programs and an inclusive global culture. All our employees participate in our equity program.