Senior Industry Thought Leadership Lead, Google Ads
Job Summary
Job Description
- 9+ years experience in journalism, communications, content creation
- Digital advertising and marketing industry experience
- Experience producing written and video content
- Strategic and analytical thinking
- Collaborative and team-oriented
- Experience leveraging AI-powered tools
- Ability to translate insights into action
- Bonus
- Equity
- Benefits
2 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in journalism, communications, content creation.
- Experience in the digital advertising and marketing industry.
- Experience producing written and video content.
Preferred qualifications:
- Experience leveraging AI-powered tools and technologies to enhance content creation and strategy.
- Strategic and analytical thinking with a proven ability to translate insights into action.
- Highly collaborative and team-oriented approach, with a focus on building strong relationships.
About the job
Google is at the forefront of a new era of advertising, enhanced by AI. We're looking for a passionate and creative Industry Thought Leadership Lead to join our Global Narratives team, where we design and tell the story of Google Ads to advertisers and marketers worldwide. The Narratives team is a global, multi-disciplinary group of strategists, writers, content marketers, and marketing managers. We collaborate to create compelling pieces of thought leadership for CMOs, aspiring CMOs, and marketing industry leads.
Responsibilities
- Follow and be fluent in industry trends and advancements in AI, marketing, and storytelling.
- Write compelling content (articles, white papers, video/podcast scripts, newsletter content) relevant for CMOs, marketing executives, and influencers.
- Partner with third-parties to commission and co-create thought leadership content (e.g., industry analysts/consultants, media outlets, industry influencers).
- Drive the creation of impactful stories across multiple channels, including thought leadership articles, videos, case studies, and other content formats.
- Partner with product and marketing teams to align messaging with product priorities and market trends, and with event and editorial teams to create engaging content for key events and integrated campaigns.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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