Trade Marketing Specialist

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Role Overview:

Responsible for developing and executing marketing strategies specifically focused on building relationships with retailers, aiming to increase product visibility and sales within their channels by implementing impactful in-store promotions, new products, … while collaborating closely with the Commercial Manager and Commercial Planning Manager to achieve overall sales goals.

What you’ll be doing:

• Develop and agree Trade marketing plans with Commercial Manager and Commercial Planning Manager to support retailer goals, revenue growth incl. D@R
• Work closely with sales teams to ensure alignment between marketing initiatives and sales objectives and communicate effectively to keep them updated on trade marketing activities and results.
• Building strong relationships with key Retailers, negotiating visibility during promotions and ensuring brand awareness in-store and online
• New Product Launches: Collaborating with sales, Ops and marketing teams to develop launch plans for new products, ensuring in-store and online visibility.
• Implementing impactful signage, POS and promotional materials to drive customer engagement and purchase decisions.
• Collaborate with Commercial managers / Commercial Planning Manage to prepare and deliver presentations to retailers on products and strategies
• Support execution of Trade Marketing strategies by working directly with retailers
• Project manage implementation of activations (e.g. IDUs & content, screens, product demonstrations, furniture)
• Make recommendations to Commercial Managers on how to improve the consumer journey (omnichannel - in-store and online) to increase revenue, D@R and product awareness
• Manage budgets for Trade Marketing Business Operations costs (inc. D@R) and Co-Op Investment

What we’re looking for:

• 3-5 years (or equivalent) experience in Trade marketing / Marketing / Sales focused roles
• Ability to create and implement effective trade marketing plans
• Ability to oversee the planning, execution and monitoring of trade marketing campaigns
• Experience building meaningful relationships with retailers, 3rd parties, and internal teams through clear and effective communication
• Strong communication and presentation skills to effectively communicate marketing plans and results
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong understanding of Retail landscape
• Ability to work effectively with Sales, Marketing, Operations and other teams to achieve shared goals.

Languages:

• English: Fluent (verbal and written communication skills)
• Dutch: Fluent (verbal and written communication skills)

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.