Affiliate Executive

Job Details

Description

Who we are

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana. 

Well, what about the team?

Bally’s Interactive is looking for an Affiliate Executive to join our UK and Spain Performance Marketing team to deliver against our growth objectives.  

In this role the focus will be on performance-based campaigns, ensuring all campaigns are of the highest standard and continuously looking for ways to improve on the performance in order to increase ROAS. Knowledge of the gaming industry is beneficial but more important will be willingness to grow and learn to deliver effective player acquisition by leveraging data-led decision-making via excellent communication and analysis skills. 

So, what will you be doing?

•  Growing and managing the affiliate database, while supporting other team members to keep growing our business as a team.
• Being responsible for the compliance checks across all partners in line with all regulatory requirements.
• Optimising, refining and continually improving Affiliate campaign performance and processes. 
• Collaborating with the wider marketing team and other key stakeholders to ensure activities are aligned with the customer always the first in mind. 
• Reporting and analysing data and insights teams to produce regular reports to communicate performance against agreed goals, strategies, and targets. 
• Monitoring and analysing competitor sites to identify growth and optimisation. 

And what will you need?

•  Possess knowledge of the principles of affiliate marketing and or partnerships to drive acquisition. 
•  Be able to prioritise workload effectively and manage multiple relationships at once. 
•  Have a passion for working in affiliate and partnership marketing and an understanding of the principles of customer acquisition. 
•  Be able to work within a dynamic & agile team environment. 
•  Be an ambitious individual who is keen to learn & develop their skillset. 
•  Have proficiency with processing data in MS excel, experience with tableau. Experience with Power BI a plus. 
• Be a natural collaborator, able to build effective relationships with stakeholders and partners. 
• Possess knowledge of the online gaming industry specifically UK Bingo, Casino and Sports betting within a sales/marketing role is desirable.

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer:

• Annual leave
• Annual bonus
• Pension plan
• Health insurance
• Company share scheme
• Volunteering days
• Home office allowance
• Wellness or Gym allowance

DNA / Values 

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game. 

Equal Opportunities 

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower. 

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

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Qualifications