Campaign and Growth Marketing Specialist

3 Months ago • 5 Years + • Campaign Management • $120,000 PA - $150,000 PA

Job Summary

Job Description

The Campaign and Growth Marketing Specialist role at Aisera involves managing email campaigns, nurture streams, and marketing automation using Marketo. The specialist will be responsible for setting up campaigns, tracking analytics, and optimizing processes. The role involves designing and executing full-funnel growth marketing strategies, writing engaging copy for ads, and collaborating with cross-functional teams to align on campaign goals. They will also provide reporting and analysis on key performance indicators (KPIs) and recommend improvements. The specialist will work with demand generation and marketing operations to ensure timely project completion and accurate deadline management.
Must have:
  • 5+ years experience in digital marketing for B2B SaaS.
  • Experience with email marketing campaigns in Marketo.
  • Understanding of lead management and email marketing best practices.
  • Proficient in Marketo and working knowledge of Salesforce.
Good to have:
  • Experience in use of AI tools for email marketing.

Job Details

Aisera offers the world's first AI-driven service experience solution that automates operations and support for IT, Sales and customer service, making businesses and customers successful by offering consumer-like self-service resolutions to users. Aisera fast tracks the digital transformation journey with user and service behavioral intelligence that drives end-to-end automation of tasks, actions, and business processes. We are a top-tier, VC-funded startup headquartered in Palo Alto, Calif. and a strategic partner with AWS, Microsoft Azure, Google Cloud, ServiceNow and Salesforce.

Aisera has received numerous recognitions, including the following: Forbes AI50; CNBC Upstart 100 Top Startup; Gartner Cool Vendor; Red Herring Top 100 Global Innovator; CIO Innovation Startup Award; CIO Review Top ITSM Solution; Aragon Research Hot Vendor; TiE50 Startup Award; and Silicon Review 50 Most Admired Companies.

Aisera’s seasoned founding team has led companies through several prior successful startups and acquisitions. We give our employees a lot of responsibility and ownership of their work, and we hire people from a very wide range of backgrounds and experience. Our team members operate with a high degree of empathy for our customers and each other.

Join our dynamic and fast-paced team and be a part of our journey to revolutionize the industry.

Campaign and Growth Marketing Specialist 

 

About the Role  Aisera is  seeking a Campaign and Growth Marketing Specialist with a strong technical aptitude for managing campaigns, programs, emails, and nurture strategies. The ideal candidate will support our marketing team with setting up marketing automation, tracking campaigns and analytics, and optimizing our processes and workflows.

 

This position will report to the Director, Growth Marketing and Demand Generation, and will be responsible for ensuring processes and programs are being executed with attention to detail, lead goals are being met, and email best practices are being adhered to.

 

Responsibilities:

 

Marketing automation

  • In Marketo, manage end-to-end email campaigns and nurture streams, including planning, database segmentation, testing, deployment, and reporting. 
  • Develop, monitor, and optimize email and nurture programs across all stages of the marketing and sales funnel.
  • Establish processes to ensure best practices are implemented for data integrity, audience segmentation, touchpoints, and tracking. 
  • Customize emails based on content needs and utilizing templates.
  • QA, test, and troubleshoot all emails on browser and mobile. 

Campaign Builds, Optimization and Performance

  • Design and execute  full-funnel growth marketing strategies
  • Write clear, concise and engaging  copy for ads, landing pages, and emails. 
  • Partner with product marketing and creative teams to develop high-impact ad creatives and landing pages tailored to personas and different departments in target accounts.
  • Collaborate with cross-functional teams including demand generation, marketing ops and product marketing to align on campaign goals and strategies.

 

Data & Reporting

  • Set up tracking, campaign tagging, and reporting between Marketo and Salesforce. 
  • Provide reporting and analysis on open rates, CTR, click-to-open rates, form fills, MQLs, SQLs, and pipeline, including attribution to help inform and optimize marketing and sales efforts. 
  • Provide regular reporting on campaign effectiveness and recommend improvements.
  • Ensure data flows correctly between systems to maintain accuracy and efficiency.
  • Participate in weekly reporting  sessions and other meetings as appropriate and work with demand gen and marketing ops  to ensure timely completion of projects and accurate deadline management.

Qualifications:

 

  • 5+ years experience in digital marketing for a B2B SaaS company.
  • Experience with email marketing tactics and managing email marketing campaigns in Marketo. Experience in use of AI tools for email marketing and campaigns is a plus.
  • Deep understanding of  lead management, UTM tracking, segmentation, lead scoring, nurturing programs, and email marketing best practices.
  • Multi-Channel Campaign Management: Skilled in managing campaigns in Marketo across email, webinars, events, paid search, paid social, and organic social channels.
  • Proven ability to analyze marketing KPIs, deliver data-driven insights, and make actionable recommendations.
  • Technically Advanced: You’re proficient in Marketo, and have a working knowledge of Salesforce. 
  • Ability to identify email deliverability issues, troubleshoot root causes, and communicate risks to leaders.
  • Strong quality control mindset.
  • Ability to work independently, solve problems, and deliver fast, high-impact optimizations.
  • Ability to set priorities and manage multiple deliverables.
  • Flexibility and ability to work in a fast-paced and dynamic environment 

Aisera is Global and our success draws upon the diverse viewpoints, skills and experiences of our employees. We are proud to be an equal opportunity employer and are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or veteran status.
#LI-NV1

Similar Jobs

Autodesk - Data Engineering, Manager

Autodesk

Toronto, Ontario, Canada (On-Site)
1 Month ago
Harvey - Mid Market Customer Success Manager, EMEA

Harvey

London, England, United Kingdom (Hybrid)
1 Week ago
smarsh - Sr. Account Executive, Enterprise

smarsh

United States (On-Site)
9 Months ago
Imanage - Global Benefits Specialist

Imanage

Chicago, Illinois, United States (Hybrid)
4 Weeks ago
DataVisor - Sales Executive

DataVisor

Atlanta, Georgia, United States (Remote)
3 Months ago
bytedance - Platform Campaign Management - E-Commerce Integrated Marketing

bytedance

Taguig, Metro Manila, Philippines (On-Site)
2 Months ago
bounteous - Senior Manager of Campaign Strategy

bounteous

India (Hybrid)
1 Month ago
Sierra - Campaign Marketing Manager

Sierra

London, England, United Kingdom (On-Site)
2 Months ago
Accenture - Campaign Management Specialist

Accenture

Mumbai, Maharashtra, India (On-Site)
3 Months ago
Garena - CTV Content & Campaign Marketing

Garena

Hanoi, Hanoi, Vietnam (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

deel. - Payroll Implementation Manager

deel.

Netherlands (Remote)
5 Days ago
Rippling - Director of Engineering - Platform

Rippling

San Francisco, California, United States (On-Site)
3 Months ago
EveryMatrix - Managing Director - Latin America

EveryMatrix

Montevideo, Montevideo Department, Uruguay (Hybrid)
2 Months ago
Enverus - Principal Consultant

Enverus

Houston, Texas, United States (On-Site)
2 Weeks ago
Dialpad AI - RVP, Enterprise

Dialpad AI

United States (On-Site)
2 Months ago
Neolytix - Lead Development Representative (Healthcare Services)

Neolytix

Chicago, Illinois, United States (Hybrid)
3 Weeks ago
Zinnia - Designer - Branding

Zinnia

Noida, Uttar Pradesh, India (On-Site)
3 Weeks ago
GoMotive - Area Vice President - Strategic Sales

GoMotive

United States (Remote)
3 Weeks ago
zeta - Senior Information Developer/Technical Writer

zeta

Bengaluru, Karnataka, India (On-Site)
4 Months ago
Wolters Kluwer - Technical Support Analyst (German speaking) – (all genders)– Hybrid

Wolters Kluwer

London, England, United Kingdom (Hybrid)
6 Days ago

Get notifed when new similar jobs are uploaded

Jobs in Palo Alto, California, United States

Rackner - Data Engineer (AWS) (Hybrid | Secret Clearance)

Rackner

Falls Church, Virginia, United States (Hybrid)
1 Week ago
Apple - Sr. Product Manager, IS&T Ai & Data Platforms

Apple

Sunnyvale, California, United States (On-Site)
2 Months ago
Toast - Midwest Flex Account Executive

Toast

Columbus, Ohio, United States (On-Site)
1 Month ago
Apple - Image Processing and Pre-Silicon Driver Engineer

Apple

Cupertino, California, United States (On-Site)
2 Months ago
luxsoft - Senior ETL Developer

luxsoft

Tampa, Florida, United States (On-Site)
1 Week ago
Workato - Vice President, Global Developer Marketing

Workato

San Francisco, California, United States (On-Site)
3 Weeks ago
FlockSafety - Journeyman Electrician

FlockSafety

San Antonio, Texas, United States (On-Site)
3 Weeks ago
Tencent - Lead Tools Engineer

Tencent

Irvine, California, United States (On-Site)
2 Weeks ago
Zeeco, Inc. - Project Engineer

Zeeco, Inc.

Tulsa, Oklahoma, United States (On-Site)
6 Months ago
Moloco - Technical Lead, Multi-Cloud Infrastructure

Moloco

Redwood City, California, United States (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Campaign Management Jobs

Illumination - Sr. Campaign Manager, Marketing

Illumination

Santa Monica, California, United States (On-Site)
4 Months ago
hogarth - Omnichannel Campaign Manager

hogarth

Madrid, Community Of Madrid, Spain (On-Site)
5 Days ago
appier - Campaign Executive

appier

Taipei City, Taiwan (On-Site)
2 Months ago
high radius - Project Manager - Employee Referral Campaign

high radius

Hyderabad, Telangana, India (On-Site)
2 Months ago
bytedance - Platform Campaign Management - E-Commerce Integrated Marketing

bytedance

Taguig, Metro Manila, Philippines (On-Site)
2 Months ago
Corsair gaming - DIY Marketing Campaign Manager

Corsair gaming

United Kingdom (Remote)
1 Month ago
appier - Campaign Executive

appier

Taipei City, Taiwan (On-Site)
6 Months ago
Illumination - Senior Campaign Manager, Marketing

Illumination

Santa Monica, California, United States (On-Site)
4 Months ago
Rackspace Technology - Marketing Campaign Manager (Public Cloud Solutions)

Rackspace Technology

San Antonio, Texas, United States (Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

United States (Remote)

Palo Alto, California, United States (Remote)

New York, United States (Remote)

Atlanta, Georgia, United States (Remote)

Palo Alto, California, United States (On-Site)

View All Jobs

Get notified when new jobs are added by Aisera

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug