Campaign Operations - Associate - UPI
Job Summary
Job Description
This role contributes to the improvement of operational efficiency and campaign performance within the Unified Payments Interface (UPI) team at Paytm, a leading mobile payments and financial services company in India. The responsibilities include owning the execution of product marketing campaigns, partnering with the content team to maintain a communication calendar, and driving business volumes through digital campaigns such as SMS/WhatsApp. The role also involves collaborating with growth and product managers on go-to-market strategies, executing multi-variate experiments, and tracking campaign metrics daily. The associate will work with creative teams and external agencies to develop marketing assets.
Must have:
- 1-3 years relevant experience in consumer internet
- Customer-first approach with curiosity
- Experience with marketing automation/attribution tools
- Strong execution skills and curiosity
- High attention to detail and communication skills
- Strong analytical and quantitative skills
Good to have:
- Engineering degree
1 skill required
Job Details
About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the team:
Unified Payments Interface is an instant real-time payment system developed by NPCI to facilitate inter-bank transactions through mobile phones. Unified Payments Interface (UPI) Team is directly responsible for growth of UPI transactions at Paytm.
About the role
This role contribute towards improvement in operational efficiency and campaign performance.
Responsibilities
• Own the execution of product marketing campaigns, partner with content team to maintain a
communication calendar for products.
• Drive business volumes through digital campaigns (SMS/Whatsapp) and targeting right set of
prospective customers
• Work closely with the growth and product managers in shaping the Go-to-market strategy of
individual product/features.
• Execute multi-variate experiments to shape up real-time insights on the consumer behavior, create
reporting dashboards to keep the leadership updated with key metrics
• Track campaign level metrics, efficiency, landings etc. on daily basis
• Work with the creative teams and external agencies to develop marketing assets to support
category requirements.
Key Requirements
• 1-3 years relevant experience in a consumer internet company
• A customer-first approach with an innate curiosity to understand our customers
• Knowledge and previous working experience of marketing automation and attribution tools such Clevertap, Moengage, Branch, or similar tools.
• Someone who’s great at executing things, demonstrates curiosity and strives for constant
improvement
• High attention to detail including precise and effective written & verbal communications and proven
ability to manage multiple, competing priorities simultaneously
• Strong analytical and quantitative skills with the ability to use data and metrics to back up
assumptions, recommendations and drive actions
• Engineering degree is preferred
Why join us : We aim at bringing half a billion Indians into the mainstream economy, and everyone working here is striving to achieve that goal. Our success is rooted in our people’s collective energy and unwavering focus on the customers, and that’s how it will always be. We are the largest merchant acquirer in India.
Compensation: If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It is your opportunity to be a part of the story!
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