Content Marketer (Youtube)

About the role

• Department - Marketing
• Type of work - Full-Time
• Location - Jhandewalan, New Delhi (Onsite)
• Working days - 6 days a week
• Reporting Manager - Mayank Grover (AKA Founder)

Key Responsibilities

• Creating content for Youtube (mostly shorts)
• Writing and editing articles
• Generating, researching, and pitching ideas for content
• Asking effective questions and developing rapport/trust with story subjects.
• Storyboarding: understanding the effectiveness and appropriateness of story assets (text, images, audio, video) and combining them to build a robust story.
• Converting conversation pointers into a strong storyline.
• Creating content marketing strategies from scratch and taking ownership on end-to-end execution.
• Visual, audio and video content creation experience; Know how of basic video editing, photo editing tools
• Well-developed eye/ear for best practices in each format of content.
• Work closely with the founder.

Who you are

• Understanding of story fundamentals (effective character, trajectory, hook, authenticity/details and calls-to-action)
• Keen sense of storytelling (what makes a story interesting from the audience’s perspective)
• Stellar writing skills and sense of conveying more in less words.
• Familiarity with tech lingo & Games
• Street smart (gives equal weightage to hard work and smart work)
• Self-learning and self-initiating attitude with attention to detail.
• Define and implement channel strategy, including long-term goals, go-to-market strategies, and key performance indicators within YouTube’s search engine
• Manage channel content, majorly focusing on YR shorts
• Create, maintain, and promote channel content, including videos and other assets
• Develop and oversee channel community, including channel moderators, marketing managers, and network of channel partners
• Manage and enforce channel policies and guidelines
• Develop channel marketing strategy and implement tactics, including paid and organic search, social, and display advertising
• Oversee channel business analytics, including reporting, analysis, and optimization
• Develop and implement channel budget
• Past experience in Gaming industry. (Internship/full-time)
• Strong hold on Youtube.
• Know how of scale a YT channel handle from 1 to 100 and starting from 0 to 1.

Why Work With Us

• You want to do the best work of your professional life and grow not just financially but in your skill set faster than you thought was possible!
• You are excited about the thought of competing head-to-head with YouTube and Udemy coz that is what our current customers use for upskilling in game development!
• While we are a funded start-up having raised our last (seed round) with Kalaari Capital back in Aug 2022 and still having almost 95% of the capital left in the bank as we have grown methodically and not just burn investor money and grow at all costs.
• Hard Truths:
  • 6 days a week - Each day matters when we all have limited time on this planet. So if you are mentally prepared to give your 7 days because you love what you will be doing (even though we don’t expect team members to work on 7 days), then only apply 🙏
  • Outcome over efforts matter - Your focus will be on doing what is right for the customer at all times irrespective of the fact that you might have to go against your manager. If maniacal customer focus is your intent, then you will never be penalized for your actions.
  • Radical transparency - If you have a problem with anyone in the team, senior or junior, or even the founder, you are encouraged to directly address the issue head-on by being open about it in a one-on-one conversation with the person and trying to resolve it asap first before looping in others like your reporting/skip-level reporting manager.
  • Work hours - 10 AM till work is done.
  • This role comes with a competitive salary, stock options, unlimited paid time off, plus several employee benefits.