Corporate Events Marketing Manager- Alliances

Corporate Events Marketing Manager, Alliances

As a member of the corporate events marketing team, you will be instrumental in helping grow our business through the use of event-based marketing channels. You’ll work cross-functionally and help lead the event marketing and branding efforts to drive lead generation and develop brand awareness.

A successful candidate should have experience creating not only the events experience, but ongoing pre- and post-event engagement, such as leveraging event content for additional on-demand availability, webinars, emails, blogs and other post-event activities as well. They are also responsible for setting and meeting objectives, tactical execution, budget tracking, lead generation, onsite management, results measurement, and post-event analysis for all events.

The Corporate Events Marketing Manager, Alliances should be exceptionally organized, detail-oriented, have strong communication skills and thrive in a fast-paced, goal-oriented environment. Previous event management experience with AWS, Microsoft, Google, and Salesforce Corporate Events is preferred.

Primary responsibilities include:

• Manage marketing and branding efforts at global alliance conferences (i.e. Salesforce, AWS, Microsoft events)
• Collaborate with cross-functional teams including Sales, Product Marketing, Creative, and Demand Generation to understand the business environment, brand, and messaging for each event
• Manage the entire program/event execution process including registration/hotels, agenda, contract negotiation, speaker logistics, executive meetings, marketing and branding materials, pre- and post-show communication (internally & externally), lead tracking, and nurturing.
• Manage relationships with agencies/vendors and participate in discovery and RFP processes for new vendors
• Develop and collaborate on high-impact, cost-effective marketing activities that support channel and field efforts through alliance events
• Plan strategically with the sales team leads on appropriate marketing activities and work closely with the channel team and partners to explore joint opportunities
• Review and report on event ROI and performance to determine successes, recommendations, and best practices for future campaigns and events

Success Factors:

• 5+ years of experience in managing large event conferences, ideally supporting a direct, enterprise sales force in the technology industry and executive attendees is preferred
• Direct experience with large Salesforce, AWS and Microsoft events
• Experience managing complex projects with multiple stakeholders across the globe
• A problem-solver accustomed to working with a sense of urgency

• Strong attention to detail with the ability to successfully organize and handle multiple priorities at once and manage time effectively
• Able to work independently, managing various projects and priorities
• Strong written and verbal communication skills

• Strong interpersonal and presentation skills
• Ability to work in a fast-paced, team environment
• Be a fast learner; open to learning and building expertise in supporting tech platforms, such as Salesforce, HubSpot, Splash, 6Sense and other platforms
• Willingness to travel to various locations for events up to 30%, including some weekends

We invite you to check out our Instagram Page to gain further insight into the Varonis culture!

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Varonis is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

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