Blink is a user experience firm creating products that people love and remember. This role is part of Blink's Embedded practice, supporting long-term engagements with major clients. The GenAI UX Researcher will uncover user insights to shape product decisions by understanding user behaviors, needs, and motivations. Collaboration with stakeholders, product owners, designers, and developers is key to creating valuable, user-friendly GenAI solutions that achieve business outcomes. The company aims to transform user-centered practices and data-driven innovation to deliver smarter, more efficient, and personalized solutions, setting new industry standards.