Growth Marketing Analyst

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Growth Marketing Analyst

San Mateo, CA (Collab)/ Remote

We are seeking a Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies that measure marketing program incrementality and forecasts audience behaviors for our innovative growth marketing initiatives. A successful candidate will have years of analytical background and a demonstrated ability to use data effectively to measure marketing forecasts and performance across owned and paid channels, be proficient in leveraging audience data across a variety of testing methods, and is familiar with marketing platforms in the CRM and paid media space that empower customer journeys. They will apply these skills in partnership with a diverse range of teams across different subject areas to provide technical solutions and analytical support to critical business objectives.

Responsibilities:

• Omnichannel Measurement and Reporting: Implement testing frameworks and measurement strategies to evaluate campaign performance and effectiveness across owned and paid marketing channels.
• Incrementality Testing: Apply incrementality testing methods appropriate to the objective to measure the true impact of marketing campaigns on business/brand outcomes at scale that enables effective optimizations.
• Customer and Campaign Analysis: Conduct behavioral analyses to uncover trends, patterns, and insights about customer performance based on critical metrics.
• CRM Platform Expertise: Have a clear understanding of CRM platforms and strategies that inform marketing effectiveness.
• Clean Room Analysis: Use clean rooms such as Meta's Advanced Analytics and Google's Ads Data Hub (ADH) to analyze and optimize paid media campaigns.
• Optimization: Find opportunities for campaign optimization and provide recommendations to enhance marketing effectiveness.
• Generative AI Support: Leverage the latest advancements in generative AI and effective prompt engineering to drive improvements in our data engineering, reporting, and planning capabilities.
• Insights and Storytelling: Extract actionable insights from complex data sets and translate them into compelling narratives that inform program decisions.
• Data Integration: Collaborate with cross-functional teams to integrate data from various sources, ensuring comprehensive analysis and reporting.
• Cross Functional Collaboration: Partner with key business, analytics, and technical teams to build on their foundational expertise to fit the needs of growth marketing programs.
• Partner Communication: Present findings and recommendations to business partners in a clear and concise manner.

Qualifications:

• Bachelor's degree in Marketing, Business Analytics, or a related field.
• 5+ years of experience in marketing analytics, with expertise in paid media and CRM analytics
• 3+ years of advanced SQL required (Python and/or R a plus)
• Ability to collaborate and communicate effectively with various groups of established partners including marketing, technical teams, and agencies across different regions and cultures
• Experience working with first-party customer data within Snowflake for marketing activation and behavioral insights
• Established knowledge of media metrics and media calculations
• Experience working in CRM platforms (e.g. Salesforce Marketing Cloud and Adobe)
• Experience conducting and running Conversion and Brand lift studies within walled gardens (e.g. Google, Meta, etc)
• Experience with clean room environments (e.g. Meta Advanced Analytics and Google Ads Data Hub, etc)
• Familiarity with generative AI and prompt engineering
• Clear communication and presentation skills, with the ability to translate complex data into strategic insights.
• Track record of data project management, thought leadership, and self-direction
• Ability to work independently and in a team environment, managing multiple priorities.
• Passionate about gaming and video game culture

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Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.