Marketing Operations Manager
Job Summary
Job Description
Insider is looking for a forward-thinking, tech-savvy Marketing Operations Manager to enhance marketing strategy efficiency and effectiveness through advanced technology and data analytics. This hybrid role reports to the VP of Marketing and will be instrumental in optimizing the marketing tech stack and processes for better outcomes. Key responsibilities include owning and improving marketing operations and automation workflows, managing and optimizing the marketing technology ecosystem (HubSpot, Salesforce), ensuring optimization of marketing automation processes, supporting campaign creation with efficient tools, developing training for global marketing teams, collaborating with Revenue Operations on lead flow management, and maintaining data integrity. The role also involves building and maintaining dashboards and reports to track marketing metrics, analyzing complex datasets to provide actionable insights, and monitoring marketing KPIs to support data-driven decision-making.
Must have:
- Own and enhance marketing operations and automation workflows
- Manage and optimize marketing technology (HubSpot, Salesforce)
- Optimize marketing automation processes
- Support campaign creation with templates
- Develop training and best practices
- Collaborate with Revenue Operations on lead flow
- Maintain data integrity
- Build and maintain marketing dashboards/reports
- Analyze datasets for insights
- Monitor marketing KPIs
- Bachelor's degree in Marketing, Business, Data Analytics
- 5+ years in marketing operations/analytics
- Proficiency in marketing automation and CRM
- Strong analytical and problem-solving skills
- Excellent attention to detail
- Self-motivated and resourceful
Good to have:
- Identify opportunities to integrate AI automation
- Desire to learn CRM and marketing automation systems
- Flexibility to work in a fast-paced startup
- Positive attitude and sense of humor
- Curiosity around emerging technologies and trends
5 skills required
Job Details
Insider is seeking a forward-thinking, tech-savvy Marketing Operations Manager to join our marketing team. This hybrid role is essential for driving the efficiency and effectiveness of our marketing strategies by leveraging advanced marketing technology and data analytics. Reporting directly to the VP of Marketing, you will be a key driver in Insider’s next phase of growth, optimizing our marketing tech stack and processes to deliver smarter, faster, and more impactful marketing outcomes.
Key Responsibilities
- Marketing & Revenue Operations
- Own and continuously enhance our marketing operations and automation workflows, including lead uploads, lead scoring, and email campaigns.
- Manage and optimize our marketing technology ecosystem, including HubSpot, Salesforce, and other essential tools, ensuring seamless integration and maximum ROI.
- Ensure that marketing automation processes are optimized and used appropriately by the global marketing team. Identify opportunities to integrate AI-driven automation within marketing workflows to improve efficiency and accuracy.
- Support campaign creation and execution by developing email, landing page, form, and digital ad templates to empower the marketing team with efficient tools.
- Develop and deliver training, tutorials, and best practices to ensure global marketing teams operate with excellence. Develop and deliver training, tutorials, and best practices to ensure global marketing teams operate with excellence.
- Collaborate closely with Revenue Operations to deploy lead flow management strategies, boosting conversion rates and pipeline velocity.
- Maintain data integrity and proactively troubleshoot system issues.
- Business Analysis
- Build, maintain, and evolve dashboards and reports to track key marketing metrics and campaign performance.
- Analyze complex datasets to uncover actionable insights and recommend data-driven strategies that enhance marketing effectiveness.
- Monitor marketing KPIs to ensure we are on top of our results and performance. Support marketing decision-making by delivering clear, data-backed recommendations.
Requirements and Skills
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
- +5 years of experience in marketing operations, marketing analytics, or a similar role.
- Proficiency in marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).
- Strong analytical skills with experience in building and interpreting marketing reports and dashboards.
- Excellent problem-solving skills and attention to detail
- Strong desire to learn about CRM and marketing automation systems
- Self-motivated and extremely resourceful in driving projects forward
- The ability and flexibility to work in a fast-paced startup environment, managing requests requiring a quick turnaround
- Super energetic positive attitude, a strong sense of humor, and a hearty appetite for growth
- Genuine curiosity around emerging technologies and marketing trends
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