Marketing Science Analyst

1 Month ago • 2-3 Years • Marketing • $65,000 PA - $80,000 PA

Job Summary

Job Description

As a Marketing Science Analyst, you will leverage your curiosity to understand how marketing science contributes to project success. You will be responsible for owning marketing science deliverables across various initiatives, focusing on areas such as tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You will design, build, and automate analyses, reports, and dashboards. You will also define, implement, and validate tracking tags/codes across digital platforms, gather data from third-party platforms, and ensure compliance with data governance protocols. Additionally, you will assist in developing measurement strategies, manage multiple deliverables, and communicate complex analyses effectively.
Must have:
  • 2-3 years of experience
  • Own marketing science deliverables
  • Focus on tracking, measurement, implementation, reporting, data visualization, testing, data integration, or statistical modeling
  • Understand digital marketing channels
  • Collaborate with others
  • Communicate clearly and effectively
  • B.S. degree in a quantitative or technical field
  • Experience with statistical analysis techniques
  • Experience with digital analytics platforms (Google/Adobe Analytics)
  • Experience with testing platforms (Optimizely, Adobe Target)
  • Experience with visualization platforms (Tableau, Domo, PowerBI, Datorama)
  • Familiarity with API techniques
  • Familiarity with machine learning models
Good to have:
  • M.S. degree preferred
  • Provide clear and concise recommendations
  • Interest in test ideation, development, and analysis
  • Familiarity with languages to support client needs

Job Details

As a Marketing Science Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring in 2 to 3 years of experience, owning marketing science deliverables across a broad range of initiatives, and focusing on at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You understand the nature and purpose of the main digital marketing channels, enjoy collaborating with others, and are able to communicate clearly and effectively.  


You will: 

  • Design, build and automate analyses, reports, dashboards and other deliverables 
  • Define, implement and validate tracking tags/codes across multiple digital platforms 
  • Gather data through various third-party platforms and ensure compliance with data governance protocols 
  • Assist in the ideation, development and execution of measurement strategies and frameworks 
  • Manage multiple deliverables with the ability to seamlessly transition among them 
  • Communicate complex analysis in an effective easy-to-understand manner 
  • Use methodical thinking to document requirements, define implementation, and identify methods to improve process 

You have: 

  • B.S. degree in a quantitative or technical field, including, but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management, with M.S. degree preferred 
  • Experience in providing clear & concise recommendations 
  • Experience working with statistical analysis techniques and quantitative methods 
  • Experience with 1 or more digital analytics platforms: Google or Adobe Analytics 
  • Experience with 1 or more testing platforms: Optimizely, Adobe Target, etc., and interest in the ideation, development, and analysis of split and multivariate testing 
  • Experience with one or more visualization platforms: Tableau, Domo, PowerBI, Datorama, etc. 
  • Familiarity with API techniques and the languages required to support client and account needs 
  • Familiarity with machine learning models and techniques, with ability to ideate and develop machine learning models that support client needs 
  • Understanding of the main forms of digital marketing and how they differ 

This position requires candidates to obtain a Level 2 Security Clearance in accordance with U.S. government regulations. As such, only U.S. citizens or permanent residents (Green Card holders) are eligible to apply.

 

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$65,000 - $80,000 USD

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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