Principal Product Manager, Personalization & Search

3 Months ago • 12 Years + • Product Management • $212,080 PA - $294,020 PA

Job Summary

Job Description

As Principal Product Manager - Personalization & Search, you'll lead the development of a comprehensive personalization and recommendation strategy to boost discovery and engagement across Crunchyroll's apps and products. This includes enhancing search functionality using machine learning, exploring AI solutions, building user and content profiles, analyzing KPIs, and collaborating with various teams (engineering, data science, marketing, etc.). You'll be responsible for connecting fans with anime stories, games, merchandise, and more, driving measurable results against company objectives.
Must have:
  • 12+ years in product management
  • 5+ years in content personalization
  • Experience with personalization & recommendation systems
  • Experience with search algorithms
  • Strong collaboration & communication skills
  • Data analysis and KPI refinement
Perks:
  • Competitive compensation & bonus
  • Flexible time off
  • Comprehensive benefits (medical, dental, vision)
  • 401(k) with employer match
  • Commuter benefits
  • Pet insurance

Job Details

About Crunchyroll

WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

As Principal Product Manager - Personalization, your objective is to connect our fans to the rich world of anime. You will also help define strategies and a roadmap for algorithmic discovery, personalization, and search. Your object is to increase discovery and engagement across our apps and products, connecting our fans to stories, games, merchandise, and more.

  • Personalization Strategy: help lead the development of a comprehensive personalization and recommendation strategy to increase discovery and engagement.
  • Search Development: help enhance our search through the application of machine learning, empowering our users to find and discover relevant stories, games, news, and merchandise.
  • Artificial Intelligence: assist in the exploration of emerging tools and methodologies for employing AI to solve customer and company needs.
  • Content & User Understanding: employ methods and practices, in collaboration with data science teams, to build a rich and actionable profile of our users and content.
  • Engagement KPIs: Analyze and refine Key Performance Indicators (KPIs), ensuring that our decisions are shaped by meaningful data and drive material results.
  • Collaboration: Work with other product leaders as well as engineering, data science, programming, marketing, legal, and compliance teams to ensure that we develop high quality, high trust products.

You will report to the Director of Product - Personalization & Curation.

We are considering applicants for the location(s) of San Francisco, Los Angeles, Dallas.

About You

  • Experienced Product Innovator: 12+ years in product management and 5+ years of experience working in content personalization.
  • Established Practitioner: demonstrable experience overseeing and deploying personalization and recommendation systems, as well as search algorithms.
  • Trusted Collaborator: in this role, you’ll partner closely with a variety of teams across the company. You’ll need the ability to build deep and trusted relationships with these teams and work together in service of key shared strategic priorities. 
  • Strategic Thinker: You’ll need to understand the landscape in which we’re operating and make frequent tradeoffs and decisions around where to invest time and resources.
  • Skilled Communicator: You’ll communicate your strategy and plans to executive audiences and to the company more broadly, and need the ability to communicate clearly and convincingly with a wide range of audiences. 
  • Outcomes Driven: Ultimately, you’ll need to produce significant, measurable results against our KPIs and company Objectives and Key Results (OKRs).

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • 401(k) plan, with employer match
  • Employer paid commuter benefit
  • Support program for new parents
  • Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - Culver City, CA
$212,080$265,100 USD
The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - San Francisco, CA
$235,216$294,020 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

  • Courage. We believe that when we overcome fear, we enable our best selves.

  • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

  • Service. We serve our community with humility, enabling joy and belonging for others.

  • Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

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About The Company

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.


Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast.

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation

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