Senior Brand Marketing Manager [USA]

1 Year ago • All levels • Marketing

Job Summary

Job Description

Senior Brand Marketing Manager for Genshin Impact, focusing on player base growth in North America. Must have experience with media campaigns, analytics, and cross-departmental collaboration.
Must have:
  • Media Campaigns
  • Social Analytics
  • Cross-Departmental
  • Player Growth
Good to have:
  • AAA Games
  • Free-to-Play
  • Live Service
  • Chinese Language
Perks:
  • Full Healthcare
  • Flexible Hours

Job Details

Company Description

At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched the dynamic desktop software N0va Desktop, the community product HoYoLAB, and created a variety of products such as animations, comics, music, novels, and merchandise around our original creative concept.

Adhering to our mission of Tech Otakus Save the World, we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.

HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

Job Description

HoYoverse is looking for a driven individual to grow Genshin Impact’s player base in North America.

  • Partner with Shanghai team to do the strategic plan on targeting new audience segments
  • Increase new install lift for existing live service beats
  • Increase brand awareness and shifting intent for aware, but non-players
  • Call back churn user with important beats
  • Deliver high-impact media campaigns
  • Design overall media campaign with Shanghai team
  • Source suitable venders and manage the whole process for media plan execution
  • Set and achieve ambitious media campaign objectives
  • Conduct brand lift studies and track awareness KPIs Work with external partners on joint / co-marketing campaigns if necessary
  • Increase overall in-house media capabilities
  • Work with internal stakeholders to adapt and better utilize (creative and localization) resources for NA market
  • Explore and maintain NA local media resource
  • Negotiate with media agencies and partners to deliver the most value
  • Establish results-oriented post-mortem process 

#LI-Remote       

Qualifications

  • Strong organizational and planning skills
  • Excellent time and efficiency management skills
  • Fluent with social analytics tools
  • Good habit of focusing on details
  • Strong written and verbal communication and presentation skills

Competencies for the team/company culture: 

  • Ability to think critically and solve problems
  • You demonstrate enthusiasm passion and strong interests in Game
  • Experience in cross-departmental cooperation and teamwork
  • Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment

Additional Information

Gaming background, have launched one major AAA integrated media campaign 

  • Free-to-play / live service campaign is a big plus 
  • Chinese is a big plus

Benefits:

  • Competitive salary
  • 100% employer-paid healthcare premiums for you and your dependents
  • Generous paid time off
  • 401K/ RRSP plan
  • Employer-paid life and disability insurance
  • Team-building activities throughout the year
  • Flexible working hours

Do We Support Flexible Work?

Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.  

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you’re looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

Similar Jobs

NVIDIA - Physical Design CAD Team Manager

NVIDIA

Yokne'am Illit, North District, Israel (On-Site)
3 Months ago
Evoplay games - Product Manager (iGaming)

Evoplay games

(Remote)
4 Weeks ago
Spyke Games - Data Analyst

Spyke Games

İstanbul, Türkiye (On-Site)
1 Year ago
Bosch Group - AI Research Scientist – GenAI

Bosch Group

Sunnyvale, California, United States (On-Site)
1 Month ago
Square - General Manager In Training

Square

Anderson, Indiana, United States (On-Site)
1 Month ago
Yodo1 - Growth Marketing Lead

Yodo1

(Remote)
1 Year ago
HoYoverse - Senior Brand Marketing Manager

HoYoverse

Québec City, Quebec, Canada (Remote)
4 Months ago
Puzzle Cats - Creative Marketing & User Acquisition Specialist

Puzzle Cats

Toronto, Ontario, Canada (Remote)
3 Months ago
London stock Exchange - Senior Field Marketing, Continental Europe with German

London stock Exchange

Bucharest, Romania (On-Site)
2 Weeks ago
BetterMe - Junior Creative Marketing Specialist

BetterMe

Ukraine (Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Hawkeye Innovations - Delivery Manager

Hawkeye Innovations

Basingstoke, England, United Kingdom (Hybrid)
1 Month ago
Match Group - Machine Learning Engineer

Match Group

New York, New York, United States (Hybrid)
9 Months ago
InnoPhase IoT - Staff/Sr. Staff Engineer, RFIC Design

InnoPhase IoT

San Diego, California, United States (Hybrid)
3 Months ago
Roof Stacks - Senior Software Developer

Roof Stacks

Istanbul, İstanbul, Türkiye (Hybrid)
2 Months ago
Qualcomm - Graphics Software Engineer, Senior

Qualcomm

San Diego, California, United States (On-Site)
2 Weeks ago
Tide - Senior Engineer, Python

Tide

Bengaluru, Karnataka, India (Hybrid)
3 Months ago
Cineplex - Part Time Cast Member

Cineplex

Barrie, Ontario, Canada (On-Site)
3 Weeks ago
Square - Interface Oversight Project Manager

Square

London, England, United Kingdom (On-Site)
2 Weeks ago
Apple - Sr Engineering Program Manager, Siri Feature Quality

Apple

Seattle, Washington, United States (On-Site)
1 Month ago
Salesforce - Front End Software Engineer, LMTS: Commerce Cloud - POS CMS

Salesforce

San Francisco, California, United States (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Santa Monica, California, United States

Arkose Labs - Technical Account Manager

Arkose Labs

Philadelphia, Pennsylvania, United States (Remote)
4 Weeks ago
Feld Entertainment - Audio 2

Feld Entertainment

Florida, United States (On-Site)
1 Week ago
Trend Micro - Logistics Coordinator - Temporary

Trend Micro

Irving, Texas, United States (On-Site)
2 Weeks ago
world relief - Office Director

world relief

Rochester, New York, United States (On-Site)
2 Months ago
Apple - US-Manager

Apple

Richmond, Virginia, United States (On-Site)
1 Month ago
Next Level Business Services - IBM MDM delivery lead

Next Level Business Services

Boston, Massachusetts, United States (On-Site)
9 Months ago
SciPlay - Software Engineering Intern

SciPlay

Cedar Falls, Iowa, United States (On-Site)
1 Week ago
Coherent corp. - Software Engineer

Coherent corp.

Fremont, California, United States (On-Site)
1 Month ago
Nice - Portfolio Consultant

Nice

United States (Remote)
4 Weeks ago
ShyftLabs - Data Scientist

ShyftLabs

Atlanta, Georgia, United States (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

truecaller - Growth Marketing Manager

truecaller

Gurugram, Haryana, India (On-Site)
4 Weeks ago
Internet Brands - Marketing Associate

Internet Brands

El Segundo, California, United States (On-Site)
1 Month ago
Garena - Senior Marketing Specialist

Garena

Ho Chi Minh City, Ho Chi Minh City, Vietnam (On-Site)
3 Months ago
Hudl - Sr. Soccer Marketing Manager

Hudl

Lincoln, Nebraska, United States (On-Site)
3 Months ago
Illumina - Field Marketing Lead - US Northeast & South

Illumina

United States (On-Site)
2 Weeks ago
The Orchard - College Marketing Representative

The Orchard

Seattle, Washington, United States (On-Site)
3 Months ago
Internet Brands - Senior Online Marketing Manager

Internet Brands

El Segundo, California, United States (On-Site)
2 Months ago
Whatnot - Marketing Manager

Whatnot

Sydney, New South Wales, Australia (Remote)
2 Months ago
ideogram - Growth Marketing Lead

ideogram

Toronto, Ontario, Canada (On-Site)
3 Months ago
Bazaar Voice - Field Marketing Manager, UKI & Nordics

Bazaar Voice

London, England, United Kingdom (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

Singapore (On-Site)

Japan (On-Site)

Japan (On-Site)

Japan (On-Site)

Japan (On-Site)

Singapore, Singapore (On-Site)

Singapore, Singapore (On-Site)

Singapore, Singapore (On-Site)

View All Jobs

Get notified when new jobs are added by HoYoverse

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug