Senior Online Marketing Manager

2 Months ago • 5 Years + • Marketing • ~ $95,000 PA

Job Summary

Job Description

As a Senior Online Marketing Manager, you will lead paid search and social campaigns across legal and automotive sectors, focusing on strategy and execution to drive growth through effective bidding, targeting, creative development, and testing. You will collaborate with product and business teams on conversion rate optimization (CRO), A/B testing, and audience development to identify new revenue streams. Responsibilities include managing and analyzing campaign performance to ensure alignment with business goals, conducting in-depth data analysis for strategic optimizations, and piloting new media strategies to enhance campaign effectiveness. You will also be responsible for presenting insights and performance updates to senior leadership.
Must have:
  • 5+ years of performance marketing experience
  • Strong paid search, display, and paid social skills
  • Proficiency in Excel, Google Analytics, Google Ads
  • Proven success in scaling high-budget campaigns
  • Strong analytical and quantitative skills
  • Experience with CRO and A/B testing
  • Excellent communication and stakeholder management
Good to have:
  • Bachelor's degree in Marketing or Business
Perks:
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Flexible spending accounts (FSA)
  • Short-term disability insurance
  • Long-term disability insurance
  • Life insurance
  • AD&D insurance
  • 401(k) retirement savings plan with company match
  • Paid time off (PTO)
  • Paid holidays
  • Commuter benefits
  • Employee Assistance Program (EAP)
  • Well-being coaching services
  • Voluntary benefits (home, auto, pet insurance)
  • Discounted legal and financial services

Job Details

Description

As a Sr. Online Marketing Manager, you’ll lead paid search and social campaigns across our legal and automotive verticals. You’ll own strategy and execution, driving growth through smart bidding, targeting, creative, and testing.
 
You’ll partner with product and business teams on CRO, A/B testing, and audience development to unlock new revenue opportunities. You'll manage and analyze campaign reporting to ensure performance aligns with business goals.
 
We value strategic experimentation—you’ll be expected to test, learn, and scale high-impact initiatives in collaboration with a seasoned marketing team.
 
Day-to-Day
- Own the strategy, implementation, and performance of paid search and social campaigns to drive sustainable, scalable growth across the organization
- Set and achieve revenue and ROI targets, aligning digital marketing goals with broader business objectives
- Lead in-depth analysis of campaign data to inform strategic optimizations and uncover new growth opportunities
- Collaborate with product, analytics, and design teams to execute A/B tests and conversion rate optimization (CRO) initiatives
- Identify and create new digital acquisition opportunities by collaborating with key business stakeholders
- Pilot and scale media strategies and tactics to find innovative ways to drive campaign performance
- Present actionable insights and performance updates to senior leadership, translating details into business impact
- Develop a comprehensive understanding of the website’s architecture and data flow to enhance campaign effectiveness 
 
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 5+ years of experience in performance marketing with a strong emphasis on paid search, display, and paid social
- Advanced proficiency in tools such as Microsoft Excel, Google Analytics, Google Ads, Facebook Ads Manager, and other marketing platforms
- Proven success in managing and scaling high-budget campaigns with measurable business impact
- Strong analytical and quantitative skills; ability to synthesize complex data into clear, strategic recommendations
- Experience with conversion rate optimization and A/B testing programs
- Excellent communication and stakeholder management skills; ability to influence cross-functional teams and leadership
 
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
 
At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to start at $95k and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.
 
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth.  Internet Brands is a portfolio company of KKR and Warburg Pincus.
 
Internet Brands and its wholly owned affiliates are an equal opportunity employer. Internet Brands will consider qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
 
Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra

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