Senior Planning Manager

9 Months ago • 4-8 Years
Business Development

Job Description

The Senior Planning Manager will own planning activities for IMC campaigns, generating strategic insights and driving learnings across client activities. Responsibilities include developing campaign and communication strategies for existing and new clients, leading strategic planning projects and new business pitches, building client relationships, developing strategic proposals and client POVs, managing upwards to resolve challenges, ensuring team understanding of KPIs, overseeing team output and quality control, and managing junior planners. The ideal candidate will possess strong presentation, communication (English and Mandarin), organizational, and time-management skills, demonstrated critical thinking, problem-solving, analytical, and quantitative abilities.
Must Have:
  • Lead strategic planning initiatives
  • Develop campaign strategies
  • Build client relationships
  • Manage and mentor junior planners
  • Excellent communication skills (English & Mandarin)
  • Strong presentation & analytical skills

Add these skills to join the top 1% applicants for this job

communication
team-player
quality-control
critical-thinking
presentation-skills
organisational-skills
problem-solving
team-management

Job Description

A Senior Planning Manager will own planning activities for IMC campaigns and is responsible for generating strategic insights while driving learnings across the full suite of the client’s activities.
A thoughtful decision maker and team player has the proven ability to lead strategic planning initiatives.

• Develop campaign and communications strategies for existing clients and new business pitches based on business / brand goals
• Independently lead strategic planning projects and new business pitches
• Build relationships with middle level clients from a strategic perspective and sell ideas by presenting compelling stories
• Own the development of strategic proposals and client facing POVs, coordinate with necessary teams to account for all relevant inputs
• Manage upwards to ensure any challenges are resolved quickly and timely
• Understand and ensure that each team member fully understand and can deliver against client key performance indicators/targets
• Oversea output from the team, providing quality control on any documents produced by the team
• Lead and manage junior planners

Qualifications

• Ability to build good working relationship with mid-level clients
• Strong presentation skills (writing and presenting) and high collaboration
• Excellent written and verbal communication skills in English and Mandrain
• Strong organizational, communication, and time-management skills
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Demonstrated critical thinking and problem-solving abilities
• Strong analytical abilities and quantitative skills
• Ability to lead and manage a team with 1-2 staff

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