Social Media Coordinator

POSITION SUMMARY

The Social Media Community Coordinator is responsible for supporting the effective execution of social media services and deliverables on assigned customer accounts. This includes key activities such as content calendar development, collaborating on creative production ideation, community management and moderation, and program results reporting.

JOB DUTIES

• Manages the development, delivery and execution of key social media deliverables, working collaboratively with internal account team members and across departments

• Social media content calendar development (across multiple platforms) considerate of the brand's social media objectives, strategy, brand tone and measures of success

• Delivers exceptional community management with care, attention and speed for assigned customer accounts

• Oversees social media channels for page layout and design that meets industry best practices

• Collaborates with account and production teams to ideate on content creation to support program (informed by social media performance)

•  Supports the Social Media Specialist in analyzing data and drawing actionable insights, delivering analytics based on the brand's performance online

• Demonstrates effective knowledge within the social media advertising industry and a hunger for information/learning, including current and emerging tech, advertising and digital trends

• Effectively manages time while paying careful attention to detail, ensuring all work and communications are completed on time and of exceptional quality

•  Supports assigned account teams in identifying opportunities for up-selling, cross-selling and client program renewals

• Confidently crafts and delivers effective client-facing communications

JOB QUALIFICATIONS

• Experience in digital, social media, public relations and/or advertising across B2B and B2C companies

• Exceptional written and verbal communication skills, with the ability to take on different tones and styles through social media and digital-optimized copywriting, to reflect the brands and communities being represented online

• Excellent copywriting skills devoid of spelling and grammatical errors and experience writing social media posts and long-form content

• Superior attention to detail and organizational skills with the ability to deliver high quality, creative work, learn quickly, and effectively multi-task and manage deadlines

• A strong understanding of popular social media channels such as (but not limited to) Facebook, Instagram, Twitter, Pinterest, LinkedIn, and YouTube, and how to effectively measure content performance on these channels

• Stays up to date with and is knowledgeable on current and emerging social and content marketing trends

• Experience managing social media channels for CPG/lifestyle customers

• Experience with content creation and able to create quick social media graphics via platforms such as Canva, Photoshop

•  Ability to liaise with clients in a professional manner

•  Proficient in Microsoft Office 365 tools such as (but not limited to) Word, Excel and PowerPoint, OneDrive, Microsoft Teams

•  Experience using social media management and measurement tools such as (but not limited to) Sprout Social, Brandwatch, Sprinklr, Hootsuite, Sysomos, social media native platform business/ad managers, etc.)

•  Familiarity with the digital media landscape outside of social media, may include paid search, SEO or e-commerce experience will be considered an asset (but not a necessity)

WORKING CONDITIONS

Hybrid

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