Director, EU Sales & Business Development

At WHOOP, we're on a mission to unlock human performance and healthspan. We empower our members to perform at a higher level through a deeper understanding of their bodies and daily lives. As we expand our wholesale presence across the EU, we are seeking a Director, EU Sales & Business Development to lead our retail strategy across the region and establish WHOOP as the leading brand in performance wearable technology.

As the Director of EU Sales & Business Development, you will be responsible for accelerating revenue growth and market share by cultivating strategic wholesale partnerships across the EU. This role requires a seasoned business development leader with deep retail and distribution expertise, a sharp commercial acumen, and the ability to build strong partner relationships that align with WHOOP’s premium brand and performance-driven mission.

This is a remote role based in Ireland. Candidates must be eligible to live and work in Ireland.

• Develop and execute the retail expansion strategy across the EU, identifying and prioritizing new business opportunities across key markets.
• Own the full sales cycle from prospecting to closing, onboarding, and activating strategic retail and marketplace partnerships.
• Establish a multi-year pipeline of high-impact partners across sports, fitness, health, and lifestyle segments to fuel long-term brand growth.
• Serve as the lead relationship manager for all EU wholesale accounts, driving account growth through strong partner engagement and operational excellence.
• Build joint business plans (JBPs) with retail partners to support shared success, including promotional calendars, merchandising, and retail marketing plans.
• Partner cross-functionally with Trade Marketing, Operations, Legal, Finance, and Product to ensure seamless execution of wholesale deals.
• Provide regular performance updates and insights to senior leadership, leveraging data to inform commercial decisions and retail strategy.
• Ensure all commercial contracts and retail activations are compliant with EU regulations and WHOOP policies.

• 10+ years of experience in wholesale sales, business development, or retail partnerships, preferably in the consumer tech, fitness, or health sectors.
• Proven track record of launching brands and scaling wholesale operations across multiple European markets.
• Strong network of retail and distribution contacts within the EU.
• Excellent negotiation skills with the ability to close complex commercial deals.
• Strong commercial instincts with experience building and managing forecasts, pipelines, and performance reports.
• Experience working cross-functionally in a fast-paced, entrepreneurial environment.
• Excellent communication and relationship management skills.
• Willingness to travel 20–30% of the time across the EU.
• Passion for fitness, health, and WHOOP’s mission.
• Multilingual proficiency (e.g., French, German, Spanish) is a plus.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.  It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

This is a remote role based in Ireland. Candidates must be eligible to live and work in Ireland.