Lead Creative Content Writer

About Tekion:

Positively disrupting an industry that has not seen any innovation in over 50 years, Tekion has challenged the paradigm with the first and fastest cloud-native automotive platform that includes the revolutionary Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and other large automotive enterprises and Automotive Partner Cloud (APC) for technology and industry partners. Tekion connects the entire spectrum of the automotive retail ecosystem through one seamless platform. The transformative platform uses cutting-edge technology, big data, machine learning, and AI to seamlessly bring together OEMs, retailers/dealers and consumers. With its highly configurable integration and greater customer engagement capabilities, Tekion is enabling the best automotive retail experiences ever. Tekion employs close to 3,000 people across North America, Asia and Europe.

Job Description

We are seeking a strategic and imaginative Lead Creative Content Writer to guide and elevate our content efforts within the Product Solutions Marketing team. This role goes beyond writing—you’ll lead the creative development of content that translates complex product capabilities into compelling, human-centered narratives that drive engagement and adoption. You will set the tone, define standards, mentor others, and shape the future of Tekion’s content voice across channels and audiences.

The ideal candidate combines storytelling excellence with creative leadership and a deep understanding of how content supports go-to-market success in a fast-paced tech environment.

Key Responsibilities

• Brainstorm, strategize, and create content that promotes products and services for partner programs within the Automotive Enterprise Cloud (AEC)
• Write for a variety of short- and long-form channels: knowledge articles, scripts for training content, video, social media, emails, landing pages, white papers, and product collateral
• Adjust tone and style to suit different formats, audiences (B2B and B2C), and partner brands
• Collaborate with external Automotive Enterprise Cloud customers to understand objectives and connect with internal stakeholders including product, marketing, and creative teams to identify key messages and shape persuasive content
• Interpret creative briefs from customers of AEC and brainstorming sessions to deliver compelling, clear messaging
• Collaborate with external partners to ensure all creative is aligned with brand and go-to-market strategies
• Ensure all creative content is well-researched, strategically focused, and adheres to internal and partner brand standards
• Embrace feedback and iterate quickly to improve content quality and performance
• Champion the balance of creativity and business objectives in every deliverable
• Build strong internal partnerships with product and product marketing to maintain consistent tone of voice across GTM content
• Represent content strategy in cross-functional planning sessions, identifying storytelling opportunities that support strategic goals
• Mentor and review content from other team members to uphold quality standards

Skills and Experience

• Proven ability to translate technical jargon into compelling stories that connect business value to audience needs
• Experience developing and maintaining content brand guidelines—or optimizing existing ones for consistency across channels
• Skilled in concepting and executing across diverse content formats: presentations, one-pagers, video scripts, release notes, articles, and more
• Strong desire to learn complex products and simplify them into digestible, audience-relevant narratives
• Advocate for strong writing standards, content clarity, and brand tone alignment across all touchpoints
• Exceptional listening skills and emotional intelligence; able to understand and act on stakeholder and partner feedback
• Highly creative and strategic thinker with the ability to generate innovative content ideas
• Proven ability to manage multiple projects and deadlines, prioritizing efficiently in a fast-paced environment
• Demonstrated ability to create effective, results-driven communications for diverse channels
• Experience working cross-functionally and collaboratively with internal stakeholders and external partners
• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
• 6+ years of B2B writing experience, ideally in SaaS or technology sectors
• Strong portfolio showcasing high-quality, strategic writing across a range of formats and use cases
• Self-motivated, highly organized, and adaptable
• Familiarity with Tekion’s Automotive Enterprise Cloud (or strong ability to ramp up quickly on complex platforms)

Perks and Benefits

• Competitive compensation and generous stock options  
• 100% employer-paid top-of-the-line medical, dental and vision coverage 
• Great benefits including unlimited PTO, parental leave and free snacks and beverages 
• The opportunity to work with some of the brightest minds from Silicon Valley’s most dominant and successful companies  
• Be part of an early stage, hyper-growth start-up with the opportunity to grow and prosper   
• Work on the latest and coolest technologies – everything is home-grown and built ground-up  
• A dynamic work environment with a strong sense of community and collaboration  
• The open and transparent culture that encourages innovation, rewards performance and discourages hierarchy  
• Exciting opportunities for career growth and development  

Current Tekion Employees – Please apply via Greenhouse Internal Job Board

Tekion is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, victim of violence or having a family member who is a victim of violence, the intersectionality of two or more protected categories, or other applicable legally protected characteristics. 

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