Senior Industry Marketing Manager – Aerospace, Defense, Government

Senior Industry Marketing Manager – Aerospace, Defense, Government

Location: Washington DC, office-based

Reports to: Vice President, Marketing

ABOUT WIND RIVER 

Wind River is a global leader in delivering software for mission-critical intelligent systems. For more than four decades, the company has been an innovator and pioneer, powering billions of systems that require the highest levels of security, safety, and reliability.  

Wind River helps customers across automotive, aerospace, defense, industrial, medical, and telecommunications industries solve complex technology challenges on their journey toward the new intelligent machine economy. The company’s software powers generation after generation of the safest, most secure systems in the world.  Examples include playing a key role in NASA space missions such as Artemis I, the James Webb Space Telescope, and multiple Mars rovers. We’ve achieved recent 5G milestones including the world’s first successful 5G data session with Verizon and building one of the largest Open RAN networks in the world with Vodafone. 

The company has received industry recognition for its technology innovation and leadership, and for its workplace culture, including global Great Place to Work certification and being named a “Top Workplace” for ten consecutive years. If you want to be part of a unique culture where the lived experience is based on our cultural attributes of growth mindset, customer-focus, and diversity, equity, inclusion & belonging, come join us and help advance the future software defined world. 

Overview:
Wind River is seeking a strategic and industry-savvy and result-driven Marketing Manager to drive awareness and demand for our solutions across the global Aerospace, Defense, and Government (ADG) sectors. This role requires a deep understanding of the ADG landscape—including its technologies, buyer personas, and regulatory environment—and the ability to translate that knowledge into compelling messaging, content, and campaigns. The ideal candidate has a proven track record in marketing embedded and intelligent edge solutions to A&D and government buyers, with a focus on pipeline growth.

As a key member of the marketing team, you’ll collaborate with Sales, Product, and Partner teams to develop and execute targeted campaigns that resonate with technical and executive audiences. You’ll craft thought leadership and content that positions Wind River as a trusted voice in the industry, while driving measurable impact on pipeline growth and market visibility.

What You’ll Do:

• Serve as a subject matter expert on the ADG industry, staying current on market trends, regulatory developments, and customer needs.
• Translate complex technology and regulatory topics into clear, compelling messaging tailored to the ADG audience.
• Develop high-impact content—including blogs, whitepapers, sales collateral, and thought leadership—that reflects our industry perspective and strengthens market positioning.
• Define and execute integrated marketing campaigns across digital, email, social, paid media, and events to drive awareness and pipeline growth.
• Collaborate with Sales to align marketing programs with strategic account priorities and accelerate deal velocity.
• Partner with industry collaborators on co-marketing initiatives and joint events.
• Monitor and analyze campaign performance, using insights to optimize future efforts.
• Ensure brand consistency and compliance across all marketing touchpoints.
• Manage marketing budgets and timelines effectively.

What You’ll Bring:

• 7+ years of experience in marketing to A&D and Federal Government sectors, including ground, air, naval, space, and civilian agencies (Homeland Security, Veterans Affairs, Social Security Administration, Treasury, Health and Human Services, etc)
• Demonstrated expertise in embedded and intelligent edge technologies, with a strong grasp of their strategic applications in the Aerospace, Defense, and Government (ADG) sectors.
• In-depth knowledge of defense industry buyer personas, including prime integrators and emerging/non-traditional contractors.
• Well-versed in the regulatory landscape governing the ADG industry, with the ability to interpret and translate complex requirements into compliant, market-relevant messaging.
• Proven ability to develop high-impact content—such as blogs, whitepapers, and thought leadership pieces—that articulates our point of view and positions Wind River as an industry leader.
• Skilled at crafting clear, compelling messaging tailored to both technical and executive audiences, grounded in industry insight and aligned with customer needs.
• Proven success in demand generation and event marketing; ABM experience is a plus.
• Strong project management and cross-functional collaboration skills.
• Familiarity with government procurement cycles and marketing alignment.
• Comfortable working in a fast-paced, matrixed environment with Sales and Partner teams.
• Proficient in Salesforce, AI tools, and performance analytics platforms.

“Wind River is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law”