Lifecycle Marketing Operations Manager
Job Summary
Job Description
LegalZoom is seeking a Lifecycle Marketing Operations Manager to bring marketing strategies to life, fostering personalized relationships with prospects and customers throughout their journey. This role involves managing daily operations for email, SMS, and in-app campaigns, translating project requirements, providing operational recommendations based on best practices, utilizing SQL/Segment for audience segmentation, and developing customer journeys. The ideal candidate is passionate about marketing operations, eager to drive results, and possesses strong attention to detail and hybrid marketing/technical skills. Responsibilities include analyzing daily audit reports, reviewing performance dashboards, prioritizing tasks in ClickUp, partnering with stakeholders across various departments, leading end-to-end campaign implementation, and serving as the first point of contact for ad hoc requests and troubleshooting.
Must have:
- 3+ years of experience in email development
- Experience with ESP/CRM platforms (Salesforce, Iterable, Braze, HubSpot)
- Strong HTML/CSS fundamentals and SQL knowledge
- Detail-oriented and proactive
- Experience with dynamic coding (AMPScript, Liquid)
- Project management skills
Good to have:
- Bachelor's degree in Marketing, Business, or related field
- Experience with Excel, Google Analytics, ThoughtSpot, Tableau
- Experience with A/B testing and QA/UAT
- Knowledge of data privacy and regulations
Perks:
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Paid Time Off
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Short-Term/Long-Term Disability Insurance
- Fertility benefits
- Mental Health support
- One Medical membership
- Fringe lifestyle benefits up to $250
Job Details
Description
About LegalZoom
LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 20 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.
Where we work
We believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.
We believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.
While this position is remote, we encourage and at times, require in-person collaboration at our offices.
Overview
We are looking for a Lifecycle Marketing Operations Manager, a dynamic team player in our Lifecycle Marketing Operations org. Your primary responsibility will be to bring to life marketing strategies that build personalized relationships with prospects and customers through all stages of their journey. You will manage day-to-day operations for email, SMS, and in-app or logged in campaigns—including translating project requirements, making operational recommendations based on email best practices, utilizing SQL/Segment to pull accurate audience segments, and developing journeys. You will thrive in this role if you are passionate about marketing operations and are eager to drive results. Attention to detail and hybrid marketing/technical skills are instrumental to this role.
A day in the life will involve opening your daily audit reports to keep your programming running at an optimal state and then reviewing other performance dashboards to identify areas where we can drive improvements. Utilizing a project management system (ClickUp) to prioritize and ensure on-time delivery of requests, you will lead your own workstreams and partner with your teammates on others. You will engage regularly with stakeholders across Lifecycle Marketing, Product Marketing, Engineering, and Data Science to enable programming. Lead end-to-end implementation of emails, automations, and journeys powered by complex SQL queries and Segment audience builder. You will also be the first line of communication for ad hoc requests and troubleshooting related to Lifecycle Marketing communications.
You will
- Develop and implement email, SMS, in-app, and other surface marketing campaigns that align with business goals, customer journey, and lifecycle stages
- Own email/SMS development from start to finish, driving excellence in email coding, QA practices, audience segmentation, and campaign monitoring
- Partner with key stakeholders to translate requirements from creative briefs, and accurately develop an execution plan for campaign deployment
- Work with a cross-functional group including content, design, brand, legal, engineering, and data teams to produce highly engaging and personalized campaigns
- Identify opportunities and work with business intelligence team to enhance marketing data feeds
- Troubleshoot and resolve technical issues related to email delivery, rendering, and tracking
- Monitor key email metrics (deliverability, CTR, conversions) and implement improvements
- Improve the team’s email program with research on latest email innovations, best practices, data privacy, and applicable regulations
You have
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of experience in email development, ESP/CRM management, and/or lifecycle and retention marketing
- Proven to be proactive and detail-oriented; you have a spirit of inquiry and curiosity
- History of executing detailed digital requirements with strong deadline orientation
- Hands-on experience with marketing automation/ESP & CRM platforms (Salesforce Marketing Cloud, Iterable, Braze, HubSpot, etc.)
- Strong knowledge of HTML/CSS fundamentals and SQL and/or other database technologies
- Creative problem solver who can identify opportunities, drive innovation, and adapt to changing market dynamics
- Experience with Excel, Google Analytics, ThoughtSpot, Tableau, and/or other analytics platforms
- Strong experience with dynamic coding languages (AMPScript, Liquid), A/B or multivariate testing, QA/UAT, and data file management
- Project management skills with the ability to manage multiple campaigns and initiatives simultaneously with minimal oversight
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organization
LegalZoom is a remote-first company and the national range for this role is ($84,000 - 135,000). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.
● Medical, Dental, Vision Insurance
● 401k, With Matching Contributions
● Paid Time Off
● Health Savings Account (HSA)
● Flexible Spending Account (FSA)
● Short-Term/Long-Term Disability Insurance
● Plus other wellness benefits to include:
○ Fertility
○ Mental Health
○ One Medical
○ Fringe lifestyle benefits up to $250
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.
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