At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives. From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.
Be Part of the Story as the Manager, North America Brand Commercialization, Softlines Licensing. This role oversees the growth and management of various Home categories, including Bedding & Textiles and Craft. This role is essential in bringing the Disney, Marvel, and Lucas brands to market through innovative products that appeal to our consumers.
This role will report to the Sr. Manager, North American Brand Commercialization Softlines.
This is a Full Time role.
Finance and Business Planning:
Develop and execute strategic business plans to drive growth for Bedding & Textiles and Craft categories across Disney, Marvel, and Lucas franchises
Manage and track annual budgets and quarterly forecasts for assigned categories, identifying risks and opportunities to inform decision-making
Identify and evaluate new business opportunities to support long-term category growth
Category & Product Management:
Develop and implement category strategies aligned with franchise priorities, consumer insights, and market dynamics
Collaborate with licensees to launch high-quality, trend-driven products that reflect Disney's brand standards
Serve as the category expert by staying ahead of trends, competitive landscapes, and retail needs to guide product development and planning
Oversee the product lifecycle to ensure compliance with quality, safety, and brand requirements
Retail & Marketing Strategy:
Build and maintain relationships with retail counterparts to secure product placements and maximize opportunities
Conduct regular store checks and performance reviews to continuously refine product assortments and strategies
Collaborate with retail and marketing teams to build go-to-market strategies utilizing social media and digital platforms to drive awareness and sales
Cross-Team Collaboration:
Act as the primary liaison between licensees and internal teams, ensuring alignment across creative, legal, finance, and retail teams
Provide product and category insights to support marketing campaigns, brand presentations, and sales initiatives
Collaborate with other teams to identify coordination opportunities
Manage the licensee portfolio, including contract negotiation, approvals, marketing submissions, and day-to-day communication
Assist the Senior Manager with contracts, financial analysis, presentations, and other special projects
Minimum 5 years of experience in licensing or category management, preferably in home categories
Strong understanding of product trends and brand positioning
Knowledge of the retail landscape, including direct-to-consumer and traditional retail
Highly organized with excellent project management skills and attention to detail
Strong analytical and strategic thinking abilities
Exceptional communication and collaboration skills
Self-motivated with a positive attitude, able to thrive in a fast-paced environment
Ability to manage multiple tasks effectively, high volume of products, and adapt to changing priorities
Proficient with Microsoft Office (Excel, Word, and PowerPoint); knowledge of Keynote is preferred
Required Education:
Bachelor's Degree or equivalent experience
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at .
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