Manager, Softlines Licensing – Bedding, Textiles and Craft

1 Month ago • 5 Years + • Product Management • Marketing • $103,500 PA - $138,800 PA

Job Summary

Job Description

The Manager, Softlines Licensing – Bedding, Textiles and Craft oversees the growth and management of home categories (Bedding & Textiles, Craft) for Disney, Marvel, and Lucas brands. Responsibilities include developing and executing strategic business plans, managing budgets, identifying new business opportunities, collaborating with licensees on product development, building retail relationships, and driving go-to-market strategies. This role requires strong analytical, communication, and project management skills, along with expertise in product trends and the retail landscape. The ideal candidate will also have experience in licensing or category management and collaborate effectively with cross-functional teams.
Must have:
  • 5+ years licensing/category management
  • Strong understanding of product trends
  • Retail landscape knowledge
  • Excellent project management skills
  • Exceptional communication skills
  • Budget management & financial analysis
Good to have:
  • Keynote proficiency
Perks:
  • Health and savings benefits
  • Educational opportunities
  • Disney-specific extras

Job Details

Job Summary:

At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives.  From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.

Be Part of the Story as the Manager, North America Brand Commercialization, Softlines Licensing. This role oversees the growth and management of various Home categories, including Bedding & Textiles and Craft. This role is essential in bringing the Disney, Marvel, and Lucas brands to market through innovative products that appeal to our consumers.

This role will report to the Sr. Manager, North American Brand Commercialization Softlines.

This is a Full Time role.

What You Will Do:

Finance and Business Planning:

  • Develop and execute strategic business plans to drive growth for Bedding & Textiles and Craft categories across Disney, Marvel, and Lucas franchises

  • Manage and track annual budgets and quarterly forecasts for assigned categories, identifying risks and opportunities to inform decision-making

  • Identify and evaluate new business opportunities to support long-term category growth

Category & Product Management:

  • Develop and implement category strategies aligned with franchise priorities, consumer insights, and market dynamics

  • Collaborate with licensees to launch high-quality, trend-driven products that reflect Disney's brand standards

  • Serve as the category expert by staying ahead of trends, competitive landscapes, and retail needs to guide product development and planning

  • Oversee the product lifecycle to ensure compliance with quality, safety, and brand requirements

Retail & Marketing Strategy:

  • Build and maintain relationships with retail counterparts to secure product placements and maximize opportunities

  • Conduct regular store checks and performance reviews to continuously refine product assortments and strategies

  • Collaborate with retail and marketing teams to build go-to-market strategies utilizing social media and digital platforms to drive awareness and sales

Cross-Team Collaboration:

  • Act as the primary liaison between licensees and internal teams, ensuring alignment across creative, legal, finance, and retail teams

  • Provide product and category insights to support marketing campaigns, brand presentations, and sales initiatives

  • Collaborate with other teams to identify coordination opportunities

  • Manage the licensee portfolio, including contract negotiation, approvals, marketing submissions, and day-to-day communication

  • Assist the Senior Manager with contracts, financial analysis, presentations, and other special projects

Required Qualifications and Skills:

  • Minimum 5 years of experience in licensing or category management, preferably in home categories

  • Strong understanding of product trends and brand positioning

  • Knowledge of the retail landscape, including direct-to-consumer and traditional retail

  • Highly organized with excellent project management skills and attention to detail

  • Strong analytical and strategic thinking abilities

  • Exceptional communication and collaboration skills

  • Self-motivated with a positive attitude, able to thrive in a fast-paced environment

  • Ability to manage multiple tasks effectively, high volume of products, and adapt to changing priorities

  • Proficient with Microsoft Office (Excel, Word, and PowerPoint); knowledge of Keynote is preferred

Required Education:

  • Bachelor's Degree or equivalent experience

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at . 


The hiring range for this position in Glendale, CA is $103,500.00-$138,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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