Product Marketing Team Lead

2 Months ago • 5 Years + • Marketing

Job Summary

Job Description

Lead and motivate a high-performing product marketing team in the competitive social casino market. Develop and execute comprehensive marketing strategies to drive product engagement, user acquisition, retention, and revenue growth. Collaborate with cross-functional teams (product, game ops, data analytics, user acquisition, creative, and brand) to align marketing efforts with game lifecycle and strategic goals. Use data-driven decision making and customer insights to refine product positioning and marketing campaigns. Create marketing assets and messaging that resonate with target audiences and elevate brand identity. Partner with user acquisition teams to refine paid and organic growth strategies. Track and report on marketing performance, providing actionable insights for improvement. Stay updated on industry trends and competitor strategies.
Must have:
  • 5+ years product marketing experience (gaming preferred)
  • Leadership and team management skills
  • Social casino market understanding
  • Data-driven decision making
  • Strong communication and presentation skills

Job Details

We are seeking a highly motivated and experienced Product Marketing Team Lead to join our team. You will play a pivotal role in driving the success of our product offerings in the competitive social casino market. You’ll lead a talented team, collaborate with cross-functional departments, and drive initiatives that resonate with players, ensuring our games stand out in the market. You’ll need to be a strong leader with a proven background in product marketing, ideally within the gaming or entertainment industry.

What You'll Do:

Key Responsibilities:

  • Leadership & Collaboration: Lead, manage, and motivate a high-performing product marketing team, fostering collaboration across various functions, including product, game & live ops, data analytics, user acquisition, customer insights, creative, and brand teams.

  • Strategic Marketing Planning: Develop and execute comprehensive product marketing strategies that drive product engagement, user acquisition, retention, and revenue growth.

  • Cross-Functional Alignment: Work closely with product, game, and live ops teams to understand game performance and customer behavior, ensuring marketing efforts are aligned with the game’s lifecycle and strategic goals.

  • Data-Driven Decision Making: Use data and analytics to guide marketing decisions and improve user experiences. Leverage customer insights to refine and enhance the product's positioning in the market.

  • Creative Development: Collaborate with creative teams to develop marketing assets that resonate with target audiences and elevate the brand identity.

  • Brand Strategy: Work closely with our Brand team to ensure a consistent and compelling brand narrative across all channels and touchpoints, including digital, social media, and in-game messaging.

  • User Acquisition: Partner with user acquisition teams to refine strategies for paid and organic growth, targeting the right audience with personalized messaging.

  • Performance Analysis & Reporting: Track and report on marketing performance and KPIs to stakeholders, providing actionable insights for continuous improvement.

  • Market Research & Trend Spotting: Keep up-to-date with industry trends, emerging technologies, and competitor strategies to ensure our products remain competitive and innovative.

What We're Looking For

Key Qualifications:

  • Proven experience (5+ years) in product marketing, preferably in the gaming or social casino games industry.

  • Demonstrated leadership experience, including managing, motivating and mentoring teams, as well as collaborating cross-functionally to execute complex marketing strategies.

  • Strong understanding of product marketing strategies and the social casino gaming landscape, including user acquisition strategies, customer retention, and in-game monetization.

  • Expertise in data-driven marketing, utilizing analytics and customer insights to optimize marketing efforts.

  • Strong communication and presentation skills, with the ability to work effectively with senior leadership and a variety of teams.

  • Ability to thrive in a fast-paced, constantly evolving environment.

  • A team player with a collaborative mindset and the ability to inspire and influence others.

Why Product Madness?

As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. 

With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.

We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day.

But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.

So, what’s stopping you?

Our Values

  • People First

    We have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each person's voice will always be heard and addressed.

  • MAD for More

    Always improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the world’s best games company.

  • Champion Together
    We excel at what we do but yet remain humble and helpful to our teammates. We champion one another and hold each other to high standards without any egos.

  • Globally Inclusive

    We are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.

  • Customer Focused

    We always think from the customer's perspective - be it players or internal customers.

    Improving their experience and joy is what drives us. Every client's success is our big win!

Travel Expectations

None

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

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About The Company

Aristocrat Leisure Limited is an ASX20 listed company and one of the world’s leading providers of gaming solutions. We’re licensed in over 300 jurisdictions and operate in over 90 countries around the world. We’re also proud to have a team of over 7000 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesn’t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be.


Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day.  


Come and join us – let’s play!


𝘗𝘭𝘦𝘢𝘴𝘦 𝘣𝘦 𝘢𝘭𝘦𝘳𝘵 𝘵𝘰 𝘴𝘤𝘢𝘮𝘴 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘦𝘮𝘱𝘭𝘰𝘺𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴. 𝘈𝘯𝘺 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘤𝘢𝘯𝘥𝘪𝘥𝘢𝘵𝘦𝘴 𝘳𝘦𝘨𝘢𝘳𝘥𝘪𝘯𝘨 𝘦𝘮𝘱𝘭𝘰𝘺𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘢𝘵 𝘈𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵 𝘰𝘳 𝘪𝘵𝘴 𝘴𝘶𝘣𝘴𝘪𝘥𝘪𝘢𝘳𝘪𝘦𝘴 𝘸𝘪𝘭𝘭 𝘤𝘰𝘮𝘦 𝘧𝘳𝘰𝘮 𝘢𝘯 @𝘢𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵.𝘤𝘰𝘮, @𝘣𝘪𝘨𝘧𝘪𝘴𝘩𝘨𝘢𝘮𝘦𝘴.𝘤𝘰𝘮, @𝘱𝘪𝘹𝘦𝘭𝘶𝘯𝘪𝘵𝘦𝘥.𝘤𝘰𝘮, 𝘰𝘳 @𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘮𝘢𝘥𝘯𝘦𝘴𝘴.𝘤𝘰𝘮 𝘦𝘮𝘢𝘪𝘭 𝘢𝘥𝘥𝘳𝘦𝘴𝘴. 𝘍𝘳𝘰𝘮 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘵𝘪𝘮𝘦, 𝘈𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵 𝘮𝘢𝘺 𝘶𝘴𝘦 𝘢𝘯 𝘦𝘹𝘵𝘦𝘳𝘯𝘢𝘭 𝘢𝘨𝘦𝘯𝘤𝘺 𝘧𝘰𝘳 𝘳𝘦𝘤𝘳𝘶𝘪𝘵𝘮𝘦𝘯𝘵 𝘱𝘶𝘳𝘱𝘰𝘴𝘦𝘴, 𝘩𝘰𝘸𝘦𝘷𝘦𝘳 𝘵𝘩𝘦𝘺 𝘸𝘪𝘭𝘭 𝘯𝘦𝘷𝘦𝘳 𝘳𝘦𝘲𝘶𝘦𝘴𝘵 𝘱𝘢𝘺𝘮𝘦𝘯𝘵𝘴 𝘰𝘧 𝘢𝘯𝘺 𝘴𝘰𝘳𝘵.

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