Sales Solutions Lead (Programmatic)

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

About the Role

We are seeking a results-driven Programmatic Sales Solutions Lead to drive programmatic revenue growth by building strong customer and partner relationships, persuading advertisers to invest in data-enabled programmatic solutions, and achieving clear, measurable outcomes. This role is responsible for expanding programmatic budget allocations by demonstrating the value of audience-driven strategies, delivering compelling business cases, and ensuring seamless activation across programmatic platforms.

Success in this role is defined by revenue impact, the ability to influence decision-makers, and the expansion of programmatic investments through consultative engagement.

Key Responsibilities

Programmatic Growth & Revenue Acceleration

• Drive incremental revenue by positioning programmatic solutions as essential to advertisers’ media strategies.

• Build and maintain high-impact relationships with key clients, agencies, DSPs, and platform partners to influence investment decisions.

• Develop persuasive narratives that demonstrate how audience-driven programmatic media improves performance and business outcomes.

• Align programmatic sales efforts with broader revenue objectives, ensuring strategies complement rather than compete with direct and managed service sales.

Persuasive Selling & Customer Influence

• Lead consultative engagements with advertisers, ensuring programmatic investments are aligned with their marketing objectives and growth goals.

• Collaborate with DSPs, SSPs, resellers, aggregators and data providers to create seamless, scalable audience activation pathways that maximize revenue potential.

• Partner with Agency and Client Direct sales teams to craft compelling, programmatic-first proposals that drive adoption and investment.

• Represent the company at industry events and client forums, positioning the business as a leader in programmatic innovation.

Performance-Driven Strategy & Execution

• Set and achieve clear, quantifiable sales and revenue targets for programmatic media solutions.

• Leverage data, case studies, and measurement frameworks to prove the ROI of programmatic investments.

• Develop and implement go-to-market strategies that drive programmatic adoption and budget expansion.

• Stay ahead of industry trends in identity solutions, AI-driven optimization, and evolving measurement methodologies.

Qualifications

• 8+ years in programmatic sales, ad tech, or audience strategy roles with a strong track record of revenue growth, with at least 5 years of proven sales experience persuading advertisers and decision-makers to invest in programmatic solutions.

• Exceptional client-facing presentation and consultative selling skills.

• Expertise in DSPs, audience segmentation, and data-driven programmatic activation

• Strong understanding of audience targeting capabilities within DSPs

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The overall market range for roles in this area of Netflix is typically $70,000 - $420,000. A portion of this compensation is variable.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits .

Netflix is a unique culture and environment.  Learn more .

is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.