Senior Content Marketing Manager

1 Month ago โ€ข 4 Years + โ€ข Marketing

Job Summary

Job Description

Daxko is a company that powers health and wellness globally, helping facilities operate efficiently and engage members. As a Content Marketing Manager, you will develop and execute content marketing plans to boost brand awareness, customer engagement, and lead generation across various channels. This role involves a deep understanding of SEO, audience targeting, and data-driven strategies. You'll collaborate with cross-functional teams, optimize content for search engines, analyze performance metrics, and contribute to editorial calendar planning. The ideal candidate will leverage best practices and tools, including generative AI, to enhance content delivery and performance, while also collaborating with the design team for visually appealing assets.
Must have:
  • Bachelor's degree in Marketing, Business, or Journalism.
  • Minimum 4 years of content marketing experience.
  • Proven track record in brand awareness, engagement, and lead generation.
  • Deep knowledge of SEO best practices.
  • Ability to craft engaging email content.
  • Exceptional verbal and written English communication skills.
  • Strong analytical and data-driven decision-making skills.
  • Excellent project management skills.
  • Strong collaboration and interpersonal skills.
  • Expert in content generation tools (generative AI, SEO, CMS).
Perks:
  • Hybrid work model
  • Leave entitlements
  • Hospitalization/caregiving leaves
  • Paid parental leaves (Maternity, Paternity, & Adoption)
  • Group Health Insurance
  • Accidental Insurance
  • Tax-saving reimbursements
  • Provident Fund (PF)
  • Casual work environments
  • Company Events and Celebrations
  • Performance achievement awards
  • Referral bonus
  • Learning & Development opportunities

Job Details

Company Description

Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful. 

Job Description

As a Content Marketing Manager, you will develop and execute content marketing plans to drive brand awareness, customer engagement, and lead generation across inbound and outbound channels. This role requires a creative thinker and storyteller with a deep understanding of SEO, audience targeting, and data-driven decision-making. You should have exceptional verbal and written communication skills, be highly organized, and be passionate about creating engaging, high-quality content that aligns with the company's objectives. 

You will also:

  • Develop and execute a content marketing plan that aligns with the organization's objectives and target audiences as directed 
  • Collaborate with cross-functional teams, including product, demand gen, sales, and design, to create high-performing various channels (e.g., blog, social media, email, website, etc.) as directed by campaign briefs.
  • Collaborate with stakeholders to ensure content delivers to campaign and SEO goals (leads, keyword rankings, content engagement) 
  • Leverage SEO best practices and keyword research to create SEO improvement plans, optimize content for search engines, and drive organic traffic to designated websites.   
  • Analyze content performance and engagement metrics to identify trends, optimize strategy, and measure the effectiveness of content marketing efforts.   
  • Contribute to editorial calendar planning and ensure timely content delivery across multiple channels.  
  • Leverage best practices and tools (generative AI) to speed delivery and content performance. 
  • Collaborate with the design team to create visually appealing and on-brand assets, such as infographics, images, and videos, to support content initiatives. 
  • Stay up-to-date with industry trends, best practices, and emerging technologies to continually refine and improve the content marketing strategy and ability to execute. 

Qualifications

  • Bachelor's degree in a relevant field like Marketing, Business, Journalism, etc. 
  • Minimum Four (4) years of relevant content marketing experience, including strategy development, content creation, and performance analysis. 
  • Proven track record of driving brand awareness, engagement, and lead generation through content marketing initiatives. 
  • Deep knowledge of SEO best practices and their application in content marketing. 
  • Ability to craft engaging and persuasive email content for prospecting and nurture campaigns, optimizing for conversion and adherence to best practices in email communication.
  • Exceptional verbal and written English communication skills, with a strong understanding of grammar, style, and tone. 
  • Ability to analyze content and email campaign performance, using data to optimize strategy, and measure the effectiveness of efforts.
  • Ability to generate audience segmentation and targeting to create tailored content for different customer personas using data to drive success. 
  • Strong analytical and data-driven decision-making skills, with the ability to use insights to optimize content strategy and performance. 
  • Excellent project management skills, with a proven ability to meet deadlines and manage multiple tasks simultaneously. 
  • Strong collaboration and interpersonal skills, with the ability to work effectively with cross-functional teams. 
  • Expert in content generation tools such as generative AI, SEO, design,  content management systems, and social management platforms.  

Additional Information

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:

 ๐Ÿข ๐Ÿก Hybrid work model
 ๐Ÿ“† Leave entitlements
๐Ÿค• Recently introduced hospitalization/caregiving leaves
 ๐Ÿผ Paid parental leaves (Maternity, Paternity, & Adoption)
โš•๏ธGroup Health Insurance
๐Ÿšต๐Ÿฝ Accidental Insurance
๐Ÿ’ฒTax-saving reimbursements
๐Ÿค‘ Provident Fund (PF)
๐Ÿ‘– Casual work environments
๐ŸŽ‰ Company Events and Celebrations
๐Ÿ† Performance achievement awards
๐Ÿ’ธ Referral bonus
๐Ÿš€ Learning & Development opportunities

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:

 ๐Ÿข ๐Ÿก Hybrid work model
 ๐Ÿ“† Leave entitlements
๐Ÿค• Recently introduced hospitalization/caregiving leaves
 ๐Ÿผ Paid parental leaves (Maternity, Paternity, & Adoption)
โš•๏ธGroup Health Insurance
๐Ÿšต๐Ÿฝ Accidental Insurance
๐Ÿ’ฒTax-saving reimbursements
๐Ÿค‘ Provident Fund (PF)
๐Ÿ‘– Casual work environments
๐ŸŽ‰ Company Events and Celebrations
๐Ÿ† Performance achievement awards
๐Ÿ’ธ Referral bonus
๐Ÿš€ Learning & Development opportunities

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About The Company

Noida, Uttar Pradesh, India (Hybrid)

Noida, Uttar Pradesh, India (Hybrid)

Noida, Uttar Pradesh, India (Hybrid)

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Birmingham, Alabama, United States (Remote)

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