Senior Data Analyst

Company description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Responsibilities

Key Responsibilities

Data Analysis & Insight Generation

• Lead data analysis projects from conception to completion, working independently and collaboratively with cross-functional teams.
• Conduct in-depth statistical analysis, including regression analysis, time series analysis, A/B testing, and predictive modelling, to identify patterns, forecast trends, and evaluate the impact of business initiatives.

Reporting & Visualisation

• Design, develop, and maintain robust dashboards and reports using various BI tools (e.g., Looker Studio, Power BI) to monitor key performance indicators (KPIs) and provide actionable insights to stakeholders.

Client & Stakeholder Engagement

• Work closely with clients and internal stakeholders to understand business objectives and translate data insights into clear, actionable recommendations.
• Prepare and deliver compelling presentations to clients and senior management, explaining complex data findings in an accessible manner.

Mentorship & Continuous Improvement

• Identify opportunities for data collection, data quality improvements, and process optimization to enhance the reliability and efficiency of data-driven insights.
• Stay updated with the latest industry trends, tools, and methodologies in data analytics and recommend their adoption where relevant.
• Mentor and guide junior data analysts, sharing best practices and fostering a culture of continuous learning and data literacy within the organization.

Qualifications

Educational Background

• Bachelor’s degree or higher in Statistics, Data Analytics, Business Analytics, Economics, or a related field.

Professional Experience

• At least 6 years of relevant experience in business or data analytics.
• Experience with marketing data and AdTech/MarTech is an advantage.

Technical Skills

• Strong proficiency in Python/R, SQL, and Microsoft Excel.
• Experience with cloud platforms (e.g., AWS, GCP, Azure).
• Experience with data visualization tools (e.g., Power BI, Google Looker Studio).
• Comfortable working with version control (e.g. Git) and command line.
• Experience with digital analytics platforms (e.g., Google Analytics, Adobe Analytics) is a plus.

Soft Skills

• Excellent communication and presentation skills, with the ability to explain complex data insights to non-technical stakeholders.
• Strong problem-solving and analytical abilities.
• Attention to detail and a commitment to data accuracy.
• Ability to work collaboratively in a team environment and adapt to changing project requirements.

Other Desirable Attributes

• Experience with customer data platforms (CDP) and marketing automation tools.
• Enthusiasm for AI and innovation.
• Experience in the media and advertising industry.

Additional information

Why join us?

At Digitas Singapore, we’re redefining the future of data, technology, and marketing intelligence. As a key contributor of the data and analytics team, you’ll have the autonomy to shape our data practice, work with a powerhouse team, and lead groundbreaking solutions that drive real impact for clients. If you’re ready to challenge conventions, push the boundaries of data innovation, and join a team that thrives on speed and execution, we’d love to hear from you.

To apply, please submit your resume and a cover letter detailing your relevant experience and why you are a good fit for this role.