Campaign Product Manager

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at corporate.pokemon.com and pokemon.com.

Get to know the role

• Job Title: Campaign Product Manager
• Job Summary: As a campaign product manager, you will be responsible for improving the acquisition and retention of players in TCG Live through the creation of campaigns and design of tools that enable management of the game in a constant effort to elevate the player experience.
• FLSA Classification (US Only): Exempt
• People Manager: No

What you’ll do

• Partner with the creative team to understand game features, goals and objectives, to align and deliver live service plans that maximize fan enjoyment of those features.
• Collaborate on the development of specific campaign proposals positively impact the long-term success of the product.
• Create campaign creative briefs and additional supporting documentation that clearly illustrate campaign ideas and concepts. Proactively partner within the team to collect requirements documents in advance of development timelines and technical specifications.
• Develop a strong understanding of the KPIs that drive TCG Live and use them to inform proposals and decision-making.
• Set clear goals with measurable success criteria for everything that you do, report accurately on the success and learnings from all campaigns reporting to studio leadership on the results.
• Build deep partnerships with game design to understand the core loops. Utilize a strong understanding of the game mechanics to ensure deeply engaging creative campaigns that enhance and extend the core player experience.
• Work closely with brand and legal teams to adapt all campaigns and designs where necessary to maintain brand integrity or player experience.
• Support the leadership team in defining and iterating upon the game’s business strategy to build a robust roadmap for fan engagement.

What you’ll bring

• Five (5) to seven (7) years of relevant professional experience or a demonstrated equivalent level of expertise.
• Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
• Proven experience building in-game campaigns/events from concept to post-launch on a major mobile game or AAA title.
• Exceptional data analysis skills with an ability to derive insights from data, experience organizing new data analysis projects to better understand fan engagement on a major mobile game, or AAA title.
• Strong self-management, effective communication skills, and an ability to regularly communicate to and solicit input from stakeholders at all levels.
• Ability to advocate for the player experience with a lens to business outcomes, demonstrated ability to adapt your approach to feedback of stakeholders and maintain a player first experience.
• Knowledge of UI/UX and game design, with the ability collaborate and provide feedback to creatives in a way that will enhance the player experience.
• Experience with creative writing and an ability to work and partner with external Marketing & Community Management teams to deliver feedback on public messaging.

Base Salary Range: For this role, new hires generally start between $127,000.00 - $152,000.00 per year. The full range is $127,000.00 - $194,000.00 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

#LI-JL1 #LI-Hybrid

How you’ll be successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.