Director, Marketing Production, Planning & Studio Relations - APAC

Netflix is one of the world’s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

Overview

It's an exciting time to join the APAC team as the region continues its rapid growth, focusing on scalability, efficiency, and strategic alignment across all markets. As the Regional Planning, Production & Studio Relations Director and part of the Marketing org, you will work closely with APAC MarComms leadership to identify operational and strategic efficiencies and craft solutions for Netflix's increasingly complex landscape, which now includes Live, Games, Ads, and Title Marketing promotion.

Given the region's importance, establishing consistency and efficiency across markets while ensuring local impact is vital for sustaining the business. The Regional Planning, Production & Studio Relations Marketing Director will oversee the Planning function—a strategic planning team that bridges local efforts with global priorities, particularly regarding the travelability of local slates and connectivity with the new business models like Ads, Live and Games. The leader’s scope also includes overseeing Production, which is key to driving innovation, responsible for the downstream work such as finishing and delivery of marketing promotional assets and building frameworks for more effective operations; and the Marketing Studio Relations team which is around campaign import/export with focus on acquired titles. 

Key Areas & Skills

LEADERSHIP

• Navigate challenging discussions across teams, and nurture a safe space and a trustworthy environment. 

• Comfortable in building and guiding multidisciplinary teams, mainly virtually since members will be based across countries in APAC. 

• Ability to make informed, timely, and effective decisions, often under pressure, while considering the input of the team.

• Inspire, motivate, and guide the team toward achieving the Marketing goals.

• Ability to show empathy & vulnerability and manage the team with openness, inclusivity, and understanding. 

•  Drives the organization forward, setting a clear direction and rallying everyone towards a common vision.

OPERATIONAL AND STRATEGIC MINDSET

• Ability to have a macro view of the business and easily connect the dots with the different workstreams and understand how it can affect the way Marketing teams are working.

• Improve efficiency by identifying bottlenecks, streamlining workflows, and implementing best practices. 

• Ability to align operational capabilities with long-term business objectives, ensuring that the Marketing org’s day-to-day priorities support overall business goals.

• Manage and adapt to changes, including scaling operations, introducing new technologies, and restructuring teams.

• Anticipate potential risks in operational frameworks and develop strategies to mitigate them, ensuring stability across teams.

PARTNERSHIP WITH MARKETING LEADERSHIP

• Understanding of each country’s strategies. Serve as a key partner to bridge local needs with overarching global goals.

• Guide the Planning team to show up as business partners, focusing on title analysis and providing vital context about the slate during strategic discussions with countries at both local and regional levels.

• Partner with the Studio Relations’ leadership to determine new ways of working to nurture internal (Content) and external (Studio partner) stakeholder relationships, building strategy & workflows for the years ahead. 

• Part of regional working groups for initiatives that impact all markets such as regional scheduling, regional campaign prioritisation overview and discussion, costs analysis, operational insights and capabilities and the adoption of global tools.

• Stay ahead of business shifts, such as the introduction of Ads, Live, and Games, to guide teams in adapting their day-to-day operations. Ensure teams across markets are prepared for new operating models and evolving scopes.

• Partnership with regional partners across the business, Product, Marketing Partnership, Consumer Product, and PR to stay aligned on regional trends, priorities, and strategy.

MARKETING CAMPAIGN WORKFLOW

• Knowledge of the end-to-end marketing campaign development process with a full understanding of how it works, from crafting creative briefs and collaborating with agencies to developing creative assets and providing critical input for downstream production and delivery.

• A key partner in building frameworks that enhance campaign learnings, ensuring continuous improvement and optimization of marketing strategies.

• Have a broad perspective on team efficiency, identifying gaps in scope, and exploring scalability solutions. 

• Understanding of genre-specific trends and slate patterns regionally and globally to influence regional narrative development and strategy.

• Key partner to regional cross-functional partners on a campaign level, including PAVS, PR, and Comms, to identify synergies across different markets, ensuring cohesive and impactful campaigns.

PRODUCTION KNOWLEDGE

• Support Production teams by understanding their daily workflows, optimizing resources, and identifying scalable vendor infrastructure solutions. Champion innovation by streamlining work processes through the introduction of new tools and frameworks.

• Participate in global working groups on tooling rollouts, and new tech explorations (AI).

RELATIONSHIP SKILLS

• Engage with various teams across the business, beyond Marketing, to ensure seamless integration of operations and enable cohesive strategies that span different areas of the business. 

• Work effectively with others and collaborate with different teams by gathering feedback and exercising curiosity.

• Facilitates effective teamwork by fostering trust, open communication, and mutual respect among team members.

ANALYTICAL THINKING

• Ability to break down complex problems into manageable parts, adding simplicity to achieve common goals.

• Understand and leverage data to inform strategic decisions and make adjustments when necessary for the optimal outcome.

COMMUNICATION

• Clearly articulate strategies and operational plans. 

• Clear, concise, and transparent communication by setting expectations, providing feedback, and ensuring everyone is working towards the same thing.

Must have qualifications

• 15+  years of experience. 

• Fluency in English is required. 

• Knowledge of advertising and marketing campaign workflows, including strategic planning, production, and operations.

• An operational skilled person who understands marketing campaign development. 

Location is flexible within APAC

We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.