Manager, B2B Marketing – FIFA World Cup 26™

The Role and What You’ll Do:  

The B2B Marketing Manager for the Official Hospitality Programme of the FIFA World Cup 26™ will be part of our B2B corporate marketing team and responsible for marketing hospitality offerings for the tournament. Your role will focus on executing a B2B marketing strategy targeting corporate and high-net worth individuals through demand generation and sales enablement programs. 

B2B Marketing Execution 

• Execute on B2B campaigns, both direct to businesses and high-net worth individuals that drive demand and leads for the Corporate Sales Teams 

• Work on personas and buyer journeys related to high-net worth individuals and corporate buyers in key markets 

• Work on value proposition and key messages for high-net worth individuals and corporate buyers in key markets 

• Manage the creation of exciting campaigns - liaising with digital services and creative teams 

• Manage lead generation activities to support corporate sales teams  

• Work cross-functionally with other teams within On Location to gather learnings and insights 

Marketing Activation and Reporting 

• Manage onsite activations, digital program and direct marketing campaigns 

• Interpret marketing metrics, build and share reports with sales and marketing leadership 

• Work closely with digital marketing team to build and execute corporate marketing campaigns 

• Support sales enablement needs of corporate sales team (not limited to sales presentations, ABM emails/social, events, etc.) 

• Submit creative intake forms and creative briefs 

• Align with PR and B2C marketing on Corporate activations 

• Pivot quickly from marketing activities that are under performing 

• Work with agencies 

You Have These: 

• 3-5 years in Corporate, B2B marketing, 1-2 in a sports marketing environment 

• Experience executing lead generation campaigns 

• Experiential marketing experience 

• Previous experience marketing to C-level, high-net worth individuals required; marketing to Employee Engagement (HR) experience a plus 

• Experience building reports and insights related to lead generation/demand generation activities 

• MarTech experience – CRM, Sales Enablement, ABM, Revenue Orchestration tools/platforms 

• Understand North America “local market”, and international soccer fans and milestone moments affecting marketing 

• Understand and value working closely with Sales in partnership for success 

• Self-starter and driven, comfortable working in a fast-paced environment 

• Eager and willingness to roll-up sleeves and jump in 

How we work:  

Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.  

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. 

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