What exactly will you do with us?

Firstly, the focus will be on the "monetization" side of the function. Grow revenue and ARPDAU by setting up, analyzing, and optimizing:

• In App Purchases (e.g., by realizing in-game events / discount promotions)
• In-game economy (e.g., through A/B testing)
• Deep spend options
• Advertising revenue

In addition, you will work on attracting new players for our games:

• Devise and (have) create campaigns
• Optimization of the conversion process (from campaign / advertisement to sign up)
• Organic acquisition: ASO (App Store Optimization), search, social, barter deals, & thinking along about in-game features

Performance marketing (Paid Acquisition):

• Manage performance marketing networks (Meta, Google, TikTok, etc.)
• Build relationships and close deals with Influencers
• Use licenses in creatives
• Independently find business partners and prepare and close deals, test / data analysis of results.
• Build and expand partnerships

Your specifications

• You have at least HBO (Higher Professional Education) work and thinking level (a completed marketing education is a plus);
• You have several years of experience working with ad networks and/or mobile marketing;
• You have strong analytical skills and are very communicative, both verbally and in writing;
• You are a hands-on team player and are curious about customer and game behavior;
• You possess a high degree of innovative thinking and self-starting ability;
• Excellent command of Dutch and English, both written and spoken (command of an additional language is a plus);
• Affinity with football, sports, and (mobile) games is a bonus!

About Miniclip

Miniclip is a global leader in games and one of the world's largest developers and publishers of mobile games, with a mission to unleash the gamer in everyone. The company distributes highly engaging games to a global audience of over 450 million monthly and 70 million daily active users, across mobile platforms, PC, console, social media, and online platforms. Miniclip operates in 15 countries and develops and launches games in multiple categories through its 22 studios.

Founded in 2001 with an internationally recognized brand name, Miniclip has succeeded in building a global audience in 195 countries and on six continents. The company has a unique perspective on the gaming industry and develops and distributes a strong portfolio of over 60 high-quality mobile games worldwide.

To date, Miniclip's studios and companies have generated over 10.5 billion downloads, including the following games: 8 Ball Pool, Subway Surfers, Golf Battle, Football Strike, Carrom Pool, OSM - Online Soccer Manager™, Football Rivals, Pure Sniper, Puzzle Page™, Head Ball 2, Motorsport Manager, Darts of Fury, Ultimate Golf, Mini Football, Triple Match 3D™, Agar.io, PowerWash Simulator, Sudoku.com™, and We Are Warriors™.

For more information, visit: https://miniclip.com/