Product & Growth Marketer

5 Months ago • 4 Years + • Marketing

Job Summary

Job Description

As a Product & Growth Marketer at PhonePe Insurance, you'll lead the growth of multiple insurance categories, owning marketing and growth strategies. Responsibilities include utilizing various marketing channels (email, push notifications, WhatsApp, CRM, SMS, banners), managing performance marketing campaigns (SEM, SEO, display ads), building product landing/onboarding pages, developing new growth product features, and creating GTM strategies for new products. You'll work with a 500+ million user base, manage a team, and mentor junior marketers. The role demands strong analytical skills, creative thinking, and excellent execution.
Must have:
  • 4+ years experience in growth marketing or product roles
  • Exceptional communication skills
  • High ownership, action bias, high energy
  • End-to-end problem ownership
  • Proven cross-functional collaboration
Perks:
  • Opportunity and ownership
  • Large user base for experimentation
  • Marketing budget & resources
  • Contribution to India's largest fintech
  • Competitive salary with ESOPs
  • Growth opportunities
  • Medical, critical illness, accidental, and life insurance
  • Wellness program
  • Parental support programs
  • Mobility benefits
  • Retirement benefits
  • Higher education assistance

Job Details

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

Job Title: Product and Growth Marketer, PhonePe Insurance.

Description:

We’re seeking a very dynamic product & growth marketer with rigorous execution skills who is both analytical & creative thinker. In this role, you will lead the growth of multiple Insurance categories and have 100% ownership of marketing & growth. This role requires you to have all-round skills in utilizing marketing channels {Email, PNs, WhatsApp, CRM, SMS, Banners}, running performance marketing campaigns {SEM, SEO, Display Ads}, building product landing/onboarding pages, building new growth product features to acquire, engage & retain users. You will also be responsible for developing a GTM strategy for different insurance products launched monthly on the PhonePe insurance platform. You will have a base of 500+ million users base of PhonePe to run growth experiments on. You will lead a team of marketing ops professionals, learn on the go, and coach the newly joined college fresher to become a Growth Marketer in the future. We are looking for someone who keeps users first and can fight their cause with other teams, can showcase out-of-the-box thinking every week, and has a hardcore analytical bend and ruthless execution pedigree which makes you very dependable to launch & market products every month with high quality and promised TAT.

 

What will you get?:

1. Opportunity, Freedom, and Complete ownership to own growth of categories.

2. A pure growth marketer role with a large base of PhonePe User base to experiment on.

3. A decent marketing budget & human resources/skills if you can prove the ROI.

4. Opportunity to contribute to India’s largest fintech opportunity at PhonePe.

5. Competitive Salary with ESOP options.

6. Exponential growth opportunity in career assisted by great manager and leadership.

 

Must Haves:

1. Minimum 4 years of experience in growth, marketing, or growth product roles.

2. World Class communication skills.

3. High Ownership, Action bias, and High energy.

4. Ability to own problem statements end-to-end.

5. You have been appreciated for cross-functional collaboration in your previous job.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

  • Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
  • Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
  • Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
  • Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
  • Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
  • Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

Life at PhonePe

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About The Company

PhonePe was founded in December 2015 and has emerged as India’s largest payments app, enabling digital inclusion for consumers and merchants alike. With 48 crore (480 Million) registered users, one in four Indians are now on PhonePe. The company has also successfully digitized 3.6 crore (36 Million) offline merchants spread across Tier 2,3,4 and beyond, covering 99% of the postal codes across India. PhonePe is also the leader in Bharat Bill Pay System (BBPS), processing over 45% of the transactions on the BBPS platform. PhonePe forayed into financial services in 2017, providing users with safe and convenient investing options on its platform. Since then, the company has introduced several Mutual Funds and Insurance products that offer every Indian an equal opportunity to unlock the flow of money and access to services. PhonePe was recently recognized as the Most Trusted Brand for Digital Payments as per the Brand Trust Report 2023 by Trust Research Advisory (TRA).



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