Senior Director, Field Marketing
Job Summary
Job Description
Egnyte is seeking a Senior Director of Field Marketing with extensive experience in marketing to and driving demand within vertical industries. This role requires a proven track record of meeting pipeline and revenue targets through effective field marketing strategies. The ideal candidate will be a strong leader with a growth mindset, valuing close partnerships with sales. Responsibilities include leading the Field Marketing department and budget, collaborating with sales and other stakeholders to execute programs, developing quarterly plans, acting as a trusted advisor to sales leadership, and optimizing campaigns for increased ROI. The role also involves tracking and reporting on campaign performance, identifying market trends, and working with product marketing to ensure effective content and messaging.
Must have:
- 10+ years of B2B field marketing experience
- Lead and execute multiple events
- In-depth knowledge of event tactics
- Experience in B2B SaaS field marketing
- Excellent communication and project management skills
- Knowledge of SFDC, Marketo, Outreach.io, Tableau
- Experience building cross-functional relationships
- Experience with geographically dispersed teams
Good to have:
- Proven track record of hitting pipeline and revenue targets
- Experience with webinars, trade shows, and virtual events
- Familiarity with email marketing and content creation
- Experience with 3rd-party sponsorships
Perks:
- Competitive salaries and comprehensive benefits
- Company equity depending on role and level
- Flexible hours and generous time off
- Paid holidays and sick time
- 401(k) Retirement Plan
- Health Savings Account with employer contribution
- Up to 12 weeks of paid Parental and Adoption Leave
- Gym, cell phone, and internet reimbursement
- Free well-being apps and Employee Assistance Program
- Discounted pet insurance, electronics, theme park tickets, travel
- Your own Egnyte account with lifetime access
7 skills required
Job Details
Description
EGNYTE YOUR CAREER. SPARK YOUR PASSION.
Egnyte is a place where we spark opportunities for amazing people. We believe that every role has meaning, and every Egnyter should be respected. With 22,000+ customers worldwide and growing, you can make an impact by protecting their valuable data. When joining Egnyte, you’re not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values:
- Invested Relationships
- Fiscal Prudence
- Candid Conversations
ABOUT EGNYTE
Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit www.egnyte.com.
Egnyte is looking for a stellar Senior Director, Field Marketing that has extensive experience marketing to and driving demand within vertical industries. This candidate should have a proven track record of hitting pipeline and revenue targets through effective field marketing strategies. The ideal candidate is a strong people and team leader, whom has a growth mindset, values a close partnership with sales, and has broad experience across webinars, trade shows, virtual events, email marketing, content creation, and 3rd-party sponsorships. Building, maintaining, and supporting relationships with sales counterparts is critical to success in this role.
WHAT YOU’LL DO
- Lead the Field Marketing department, team and budget.
- Partner cross-functionally with sales, product marketing, demand generation, and other stakeholders to build and execute field marketing programs that drive pipeline and revenue within our core verticals
- Develop quarterly plans and work closely with Sales to modify/adapt based on pipeline coverage or gap needs.
- Earn the role of trusted advisor on all things pipeline and revenue to Sales leadership
- Constantly tune and optimize campaigns to increase conversion, reduce acquisition cost and increase ROI
- Work with Marketing and Sales Ops to track, analyze and report on campaign performance across all channels
- Proactively identify gaps, trends, standard methodologies, headwinds, and tailwinds that impact the vertical
- Work with Product Marketing to understand our content and messaging strategy, ideal customer profile, and personas to ensure enablement and regional consumption
- Manage field marketing budget and third-party vendors
YOUR QUALIFICATIONS
- 10+ years of B2B field marketing experience
- Ability to lead and execute multiple events from inception to revenue delivery
- In-depth knowledge of event tactics and execution
- Experience leading campaign, events and field marketing for B2B SaaS company
- Excellent verbal communication, organization, project management, and writing skills
- Knowledge and understanding key technologies – SFDC, Marketo, Outreach.io, Tableau
- Experience building relationships with a cross-functional team
- Experience working with geographically dispersed teams and colleagues
COMPENSATION:
Our compensation reflects the cost of labor across multiple U.S. geographic locations, and pay varies based on defined markets. The standard base pay range for this position across the U.S. is $180k - $240k annually. Pay varies by work location and may also be dependent on job-related skills, knowledge, and/or experience. During the interview and/or hiring process, your recruiter can share more information about the compensation package specific to the role and job location.
BENEFITS:
- Competitive salaries and comprehensive benefits
- Company equity depending on role and level
- Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
- Paid holidays and sick time
- 401(k) Retirement Plan (Traditional, Roth and Mega Backdoor Roth)
- Health Savings Account (HSA) with a generous employer contribution
- Up to 12wks of paid Parental and Adoption Leave to help you grow your family
- Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland
- Gym, cell phone, and internet reimbursement
- Free well-being apps, as well access to our Employee Assistance Program (EAP)
- Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
- Your own Egnyte account with lifetime access
Equal Employment Opportunity
Egnyte, Inc. is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Egnyte, Inc.'s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.
Commitment To Diversity, Equity, and Inclusion:
At Egnyte, we celebrate our differences and thrive on our diversity for our employees, our products, our customers, our investors, and our communities. Our global Egnyte Employee Communities (EECs) support representation and inclusion across our diverse workplace. Egnyters are encouraged to bring their whole selves to work and to appreciate the many differences that collectively make Egnyte a higher-performing company and a great place to be.
Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of hr@egnyte.com. Egnyte, Inc. will not allow any form of retaliation against employees who raise issues of equal employment opportunity. If employees feel they have been subjected to any such retaliation, they should contact hr@egnyte.com. To ensure the workplace is free of artificial barriers, violation of this policy including any improper retaliatory conduct will lead to discipline, up to and including discharge. All employees must cooperate with all investigations conducted pursuant to this policy.
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