Senior Marketing Campaigns Manager

GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab.

Thanks to products like Duo Enterprise, and Duo Workflow, customers get the benefit of AI at every stage of the SDLC. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier. All team members are encouraged and expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact across our global organization.

An overview of this role

As a Senior Marketing Campaigns Manager, you’ll drive upsell revenue by leading integrated marketing campaigns that move existing GitLab users to higher product tiers. Working closely with Product Growth, Product Marketing, and Content teams, you’ll strategize and execute data-driven campaigns that align with product launches, user behavior, and business goals. You’ll bring a deep understanding of funnel strategy, messaging, and multi-channel execution to influence product adoption and customer lifetime value. This role is ideal for a growth-minded B2B SaaS marketer who excels in a product-led environment.

What You’ll Do  

• Own and lead global, data-driven marketing campaign strategy to drive product adoption and upsell revenue from existing users across GitLab’s product tiers.
• Collaborate with Product Growth, Product Marketing, and Sales to align on product roadmap, launch timelines, and upsell opportunities — ensuring timely and relevant messaging in all campaigns
• Develop integrated campaign briefs including personas, segmentation, value messaging, funnel-stage content strategy, and performance KPIs
• Design, project manage and host compelling webcasts and product demos that educate users about the value of upgrading
• Collaborate with Content, Lifecycle, and Paid Media teams to create and activate campaign assets across all channels, ensuring consistent messaging and a cohesive user journey
• Analyze performance data, optimize campaigns through A/B testing and iteration, and communicate results with stakeholders through regular reporting
• Champion global scalability, working with regional and localization teams to localize messaging and content for specific markets when needed

What You’ll Bring 

• 4–7+ years of experience with a proven track record in developing multi-channel campaign strategies and corresponding bill of materials at a B2B SaaS company, with a focus on driving upsell and expansion
• Experience engaging technical audiences (e.g., developers, DevOps, IT buyers) in a product-led growth (PLG) model.
• Product marketing and content marketing experience, is a plus
• Strong project management and cross-functional collaboration skills, especially across marketing, product, and sales teams
• Excellent copywriting and editing abilities, with a focus on translating product features into user-focused benefits.
• Strong campaign analytics skills, with experience in A/B testing, funnel optimization, and data-informed decision-making.
• Self-starter mindset with the ability to manage multiple projects and meet tight deadlines with minimal supervision.
• Proficient with marketing automation, webinar and CRM platforms, including Marketo, Iterable, Goldcast and Salesforce
• Bonus points: Knowledge of GitLab, DevOps tools, or open-source communities, and working with teams in different regions

About the team

GitLab’s Marketing Campaigns team is structured into two groups working in lockstep. The Global Campaigns team drives the strategy behind high-impact, integrated campaigns tied to key product and go-to-market initiatives. The Regional Campaigns team focuses on activating those campaigns within specific geographic market segments. They adapt and execute the campaigns to meet regional sales goals and drive pipeline in key markets.

Our mission is to create meaningful demand by delivering clear, compelling, and consistent messaging across every stage of the customer journey. With GitLab expanding its investment in product-led growth and customer expansion, this is an exciting opportunity to join the Global Campaigns team and help shape how we engage existing users, drive product adoption, and unlock new revenue opportunities.

How GitLab will support you

• Benefits to support your health, finances, and well-being
• All remote, asynchronous work environment
• Flexible Paid Time Off 
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental leave 
• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.  

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GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.