Senior Product Evangelist

Work closely with reporting manager on monthly B2C campaign planning and execution to drive TPV and Net Revenue. New user acquisition and brand awareness for Razer Gold Malaysia. Team player role, and duties include but not limited: 

• Drive digital marketing campaigns through online ads (search, display), social media, and EDM, tracking of influencer/Key Opinion Leaders’ initiatives for successful revenue conversion. 

• Engage with key business partners (such as direct responsible individuals for game publishers) to execute best-in class co-marketing campaigns. 

• Ensure the best standards for Razer Gold brand representation on marketing assets and publications. 

• Work closely and support B2B colleagues with marketing campaign planning and activation. 

• Foster great working relationship with media agencies, communicate campaign specs and request for media agencies to prepare proposal.  

• Ensure successful end-to-end deployment of campaign mechanics, including promotional details, accuracy of information reflected on the content management system and in all media assets prior to go-live, as well as set up of promotional mechanics via the technical admin console. 

• Work closely with internal creative department and colleagues on visual request and creation via JIRA. 

• Work with the Global and Regional Marketing Teams to ensure efficiency, synergy and high performance. 

• Senior lead to guide, share and train junior product evangelist and intern.  

• Bachelor’s degree in appropriate field of study.  

• 3 to 4 years of marketing experience with gaming background is a plus. Prior working experience in digital or media agencies is a plus too. 

• Worked with Google Marketing Solutions (Google Search, Display and Youtube ads), Facebook Ads and LinkedIn marketing solutions.  

• Proficiency in marketing solutions and web analytics tools (Google Analytics) 

• Fluent in English, with excellent writing and communication skills.  Proficiency in Mandarin and Malay is a plus. 

• Ability to work well in a fast, ambiguous environment and collaborate with international teams across multiple areas and matrix organization. 

• Self-motivation, and a passion for gaming industry. 

• Analytical capabilities and a detail-oriented mindset. 

• Proactive, action-oriented and operate with a sense of urgency.